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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2019 Lexus GX 460 Drivers' Notes Review | An ancient, yet luxurious SUV

The 2019 Lexus GX 460 is an old-school SUV with luxury draped all over it. Body-on-frame SUVs are the exception these days, as unibody crossovers lead the way forward. There are plenty of great reasons for this, but the GX marches on as a unabashedly truck-like SUV. Nothing about the price screams truck, though. At $70,840 as-tested, anybody who buys a new GX 460 is going to be left with a sizable hole in their wallet. However, it’s not without a bevy of luxury features. Being the high-zoot “Luxury” trim level, ours comes standard with an adaptive suspension, semi-aniline leather interior, a power-folding third row, mahogany wood accents and three-zone climate control. That said, Lexus still managed to tack on a decent number of options. A $2,340 Driver Support package added the Mark Levinson audio system and a suite of driver assistance systems. Our tester also had a $1,970 rear seat entertainment system and a $1,950 Sport Design Package. The package includes 18-inch gunmetal wheels, heated second-row captainÂ’s chairs and a sizable list of exterior changes like front and rear bumper spoilers and scarlet taillights. The powertrain is also stuck in a older time period. Whereas most large crossovers now use downsized turbocharged engines, this Lexus sticks with a 4.6-liter V8 good for ... wait for it ... 301 horsepower. The V6-powered ES 350 makes 302. Worse, the GX gets poor fuel economy and doesnÂ’t exactly rocket up to speed with much excitement, either. At least it's proven from a reliability standpoint. Editor-in-Chief Greg Migliore: We try to talk about a specific element of the vehicles we test in Drivers' Notes, but indulge me today. IÂ’m going to talk about the Lexus GX 460Â’s ethos. By that I mean itÂ’s an old-school SUV that looks and feels the part. Wrapped in LexusÂ’ sharp, spindly styling, itÂ’s classy yet also kind of hulking. The steering is light and the vague brakes have little bite at first and then a lot as the pedal travel increases, making for challenging inputs for the driver. Still, I like it. The GX 460 captures the ethos of an old-school SUV perfectly. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Senior Editor, Green, John Beltz Snyder: For a three-row SUV, the GX feels pretty small inside. The second row is decent, but I know Greg had to do a little moving of seats in order to fit a rear-facing child seat back there.

Lexus LC 500h | Autoblog's 2018 Technology of the Year winner

Each year, we here at Autoblog review and test hundreds of cars from dozens of automakers, but only a few show the kind of technological advancement (whether that's infotainment, active safety features, advanced engine or transmission designs, or novel suspension) required to compete in the Technology of the Year award process. We award an automaker for bringing to the market features, components or an entire vehicle that we feel pushes the industry forward and sets the stage for things to come. For 2018, the Autoblog Technology of the Year award goes to the Lexus LC 500h and its Multi-Stage Hybrid System. For years, hybrids have sacrificed engaging dynamics in favor of improved efficiency. A few high-end models bucked that trend, but nothing truly mainstream felt quite right. Lexus' Multi-Stage Hybrid System is different, marrying an e-CVT that has six virtual gears to a conventional four-speed automatic, resulting in 10 effective ratios. It's as complicated as it sounds, though in practice the difference between it and a standard automatic is nigh imperceptible. You get the benefits of a hybrid — fuel efficiency, part-time all-electric driving — without sacrificing driver enjoyment, all packaged inside a stunning, fun-to-drive grand tourer. We feel the new hybrid system really gives the LC 500h a leg up on the competition, particularly because it pairs long-distance comfort, high performance, and efficiency in a way we feel will really resonate with consumers (and competing automakers, too). Our editors were impressed by just how well the LC 500h passed off duties between the internal-combustion engine and the electric motors, the only real tell that it was in EV mode being the tachometer needle resting at zero. And the regular Lexus LC 500 is also a wonderful car. It's also a step forward for Lexus as a whole. For years, the Japanese automaker was known for solid luxury vehicles that were sedate to a fault. The LFA was a worthy halo car, but it was also basically unattainable to an average well-off buyer. The F performance vehicles (IS F, GS F, and RC F) gave a much-needed kick to the brand but were a bit rowdy and rough around the edges. The LC 500h strikes a more perfect balance that feels truer to Lexus' brand values: It's quiet without being boring, and exciting without offending. It's also green without punishing the driver for it. Lexus paid great care to get the balance of this car right.