2006 Lexus Is250 on 2040-cars

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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus recalls 2016 RX over knee airbag assembly

The Basics: Lexus will recall 5,000 examples of the 2016 RX 350 and RX 450h. The Problem: The driver's knee airbag module may not have been properly manufactured, and this issue could affect the airbag's deployment. Injuries/Deaths: None reported. The Fix: Lexus dealers will inspect and replace the driver's knee airbag assembly. If You Own One: Customer notifications will begin in March. More Information: Toyota spokesperson Cindy Knight tells Autoblog that this issue is not related to the upcoming Takata airbag inflator recall expansion. Related Video: LEXUS RECALLS CERTAIN 2016 RX 350 AND RX 450h VEHICLES TORRANCE, Calif., January 27, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 5,000 Model Year 2016 Lexus RX350 and RX450h vehicles. The involved vehicles are equipped with a driver's knee airbag module that may not have been properly manufactured. This could affect the performance of the airbag and increase the risk of injury in a crash. All known owners of the involved Lexus vehicles will be notified by first class mail. Lexus dealers will inspect and if necessary replace the driver's knee airbag assembly free of charge. Information about automotive recalls, including but not limited to the list of involved vehicles, is subject to change over time. For the most up-to-date Safety Recall information on Lexus, Toyota and Scion customers should check their vehicle's status by visiting http://www.toyota.com/recall and entering the Vehicle Identification Number (VIN). Safety Recall inquiry by individual VIN is also available at the NHTSA site: safercar.gov/vin. For any additional questions, customer support is also available by calling Lexus Customer Service at 1-800-255-3987. ###

2015 Lexus RC 350 F Sport snarls in Switzerland with darkened demeanor

Lexus is finally ready to return to the coupe market with the new RC, and while we already saw it in Detroit, it brought the new RC 350 F Sport version for the Geneva Motor Show.
The car packs 306 horsepower and 277 pound-feet from its 3.5-liter V6 and is meant to sit between the standard RC 350 Sport Coupe and the full bore RC F.
Most obvious when you glimpse the coupe is the more aggressive spindle grille with a new mesh treatment and dark, 19-inch F Sport wheels. The interior also receives a host of upgrades with Rioja Red leather and Silver Performance trim, plus perforated leather trim on the steering wheel and shift knob. There is a bit of LFA inspiration as well with the F Sport getting its moving center ring instrument display. It is not all about better style though because the coupe also gets adaptive dampers and an optional four-wheel steering system.