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Lexus F performance SUV could be in the works

Amid the wave of SUVs and crossovers that has crashed down on the industry, several high-performance sporting SUVs have washed up and started to fill a separate growing niche. It's an idea that Lexus is contemplating, according to a new report, with a possible F-branded utility vehicle focusing on either on- or off-road specialties. At the Rolex 24 in Daytona, Florida, Motor1 learned that incorporating a crossover or SUV into Lexus' F performance division has been under "active discussion." That doesn't necessarily mean a hotted-up utility vehicle, however. According to the report, F could translate to a different type of performance on the SUV, specifically for off-road capabilities. Using the F badge in this way would be a huge departure from what it has meant during the brand's 10-year history. Lexus currently offers the sport-focused RC F and the GS F, with an LC F expected soon. Should Lexus decide to lean further into the sport performance methodology with its utility vehicles, the newly released UX and the NX would likely be the top candidates. That said, Lexus does have two highly competent off-road vehicles in the Lexus GX and LX. Plus, Toyota, Lexus' parent brand, has been producing some of the best off-road vehicles on the market for years. As of now, this is just talk, but the way SUV and crossover sales have been going, we'd expect an F-branded Lexus SUV in the near future. Which kind of enthusiast it's for remains to be seen. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus RC F and SI swimsuit model Lisalla Montenegro compare flowing lines

Lexus has been desperate to break out of its decidedly boring image for years. There is no doubt that it has made quality cars, but many of them have lacked for excitement. But with the new RC in 2014, especially the M4-fighting RC F version, it might finally turn some heads.
If the car doesn't turn heads, Lexus can at least be sure that Sports Illustrated swimsuit model Lisalla Montenegro will, in its latest video. Of course, phrases like, "Hair by over 383 pound-feet of torque," and, "Goosebumps by an aggressively tuned exhaust note," don't really mean anything, but most of the people watching the video aren't going to be reading the copy, anyway. Instead, they will either be focused on the attractive woman or the cool car. Maybe both. Scroll down to check out the video.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.