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Lexus LF-C2 Concept shows polarizing looks are here to stay

Well, that's one question answered. When Lexus released the first teaser for its LF-C2 Concept, we figured it'd be one of two things - either it'd be a convertible based on the LF-LC Concept car or it'd be a thinly veiled concept version of the RC Convertible. Turns out, it's kind of both.
The LF-LC styling straddles the wilder, concepty looks of the LF-LC and the still wild, but more grounded, looks of the RC. That doesn't mean it's not a polarizing piece of design, with Lexus styling trademarks like the dominating spindle grille and separate LED running lights. Lexus' knife-edge cuts and folds in the bodywork have been toned down relative to past concepts, but the overall look here, particularly in the rear fenders, is rather busy.
"The LF-C2 concept shows what's in store for our brand's future design direction," Lexus boss Jeff Bracken said. "This concept shows consumers around the world Lexus' devotion to emotional designs as well as our passion for an exceptional driving experience."

Lexus gets new boss, and he's a designer

A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.
Fukuichi will retain his role as the overall head of design for Toyota, Lexus and Scion, and will assume his new position at the head of Lexus and on its board on April 1 (no fooling). This is going to be an interesting move for fans of design to watch, as Fukuichi has repeatedly been mentioned as a designer that enjoys pushing the edge of the envelope and experimenting. He is, after all, the man responsible for designing the most awesomely odd minivan of the 1990s, the mid-engined, rear-drive Toyota Previa, and more recently, he signed off on the controversial Lexus LF-NX concept, which is said to presage a new production small crossover.
"Regarding changes in design, no one has 100 percent confidence," Fukuichi told Forbes back in January 2013. "No one can really say with pure certainty that, 'In two years, this will sell well.'" As Akio Toyoda continues to demand more assertive, edgier designs, it's that point of view that should make Fukuichi a valuable addition to Lexus, as it continues to challenge the competition from Germany.

Lexus sails the seas in luxury with its first-ever yacht

Lexus is taking its pursuit of luxury lifestyle offshore with a production version of its LY 650 yacht, revealed in Boca Raton last week. Now one can have an oceangoing Lexus to go with the LC 500 parked in the garage. Based on its Sport Yacht Concept revealed in 2017 and announced for production last year, the 65-foot yacht was developed with and built by Marquis Yachts LLC, which also adopted Toyota's latest manufacturing and quality assurance methods. The LY 650's styling was cooperatively penned with Nuvolari Lenard, which designs luxury yachts. Lexus and its partners designed the LY 650 with a high-tech hull that's a combination of lightweight but rigid CFRP (carbon fiber-reinforced plastic) and GFRP (glass fiber-reinforced plastic), to reduce weight without sacrificing structural integrity. The LY 650 is powered by dual Volvo Penta IPS1350 marine engines making 1,000 horsepower each, or buyers can choose 800 or 900 hp engines instead. The ship's master can even operate the LY 650 with a new LY-Link smartphone wireless connectivity system that controls the boat's functions and uses real-time information to assist navigation. Keeping seafarers entertained is an integrated Mark Levinson Surround Sound audio and entertainment system designed specifically for the LY 650 to offer "concert hall-like" acoustics in the main deck's salon. There are three decks: topside with secondary controls, salon on the main deck, and three cabins below that sleep six. "The LY 650 symbolizes the challenge taken by Lexus, which aspires to be a true luxury lifestyle brand, to venture beyond the automobile. A collaborative team between Toyota and Marquis Yachts introduced the Toyota Production System to the boat manufacturing facility to improve productivity and quality,” President Akio Toyoda said in a statement. “This allowed the Lexus "CRAFTED" philosophy of anticipatory hospitality and meticulous attention to detail to become a reality in the form of a luxury yacht. I am truly looking forward to seeing the advanced, high quality LY 650 display its beauty on the oceans across the globe. As a mobility company, we are pursuing new possibilities for mobility even on the sea." Lexus is not the only luxury automaker to hear the call of the sea: Porsche created a yacht, and there's a Bugatti Chiron sister ship along with the Mercedes Silver Arrow. Even Henrik Fisker has dabbled with yacht design.