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This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

Lexus to use BMW 3.0-liter straight-six in next-gen IS sedan?

Here's a rumor so wild it needs a U.S. Fish and Wildlife permit. Japan's Best Car magazine reports that the next-generation Lexus IS will offer BMW's B58 3.0-liter inline-six as one of four powertrain options. That's the same engine found in the new Toyota Supra with 335 horsepower and 365 pound-feet of torque. What's more, the fourth-gen IS will resurrect the IS F model gone AWOL during the current third generation, and do it with the twin-turbo V6 from the Lexus LS 500. The current TTV6 makes the same 416 hp in the LS 500 as the 5.0-liter V8 did in the first Lexus IS F 12 years ago. According to the magazine, the other engine options would be Toyota's 2.0-liter turbocharged four-cylinder, a 2.5-liter for a hybrid model, and a 2.4-liter turbo. We don't know where that last engine fits in. BMW doesn't make a 2.4-liter, and Toyota appears to have retired all of its 2.4-liter applications. Ignoring that, the 3.0-liter straight-six looks like it would replace the current 3.5-liter V6 rated at 311 hp and 280 lb-ft. This wouldn't be the first time the Supra's engine has been ported to the IS. Lexus mavens will remember that two years after the introduction of the original IS in 1998, Lexus put the Supra's 2JZ 3.0-liter straight-six engine in the IS 300 — without the turbochargers, thank you. But Best Car's prediction would have zero relation to history. Those were both Toyota engines back in 2000, and even ignoring the power differential, the IS didn't compete with the Supra. Putting BMW's 3.0-liter in the Z4 and the Supra works because they are the same car. And again, even ignoring the power differential, the more powerful Z4 doesn't compete with the Supra. Best Car's scenario has BMW selling one of its best engines for use in a direct competitor to the 3 Series. Lexus would need to design an engine bay long enough to swallow an inline-six, not a bread-and-butter engine for the brand, yet still be sensible for three more compact powerplants. Then, assuming BMW and Toyota made the same deal as with the Z4 and Supra, the Lexus would be down by a healthy double-digit horsepower margin on its German foe. The new Supra gives up 47 hp to the roadster. Where's the upside? It's said the trim sedan will stay about the same size, on a wheelbase roughly four centimeters longer, but lose a substantial chunk of weight.

2016 Lexus RX First Drive [w/video]

There is no more important model line to Lexus than the RX. Year to date, with a replacement on the way, the RX accounts for 28 percent of the brand's sales. It's the undisputed champ of the midsize luxury SUVs, nearly outselling BMW's entire SUV lineup. So when it came time to push a significant update to its best-seller, Lexus put the whole of its engineering might into the challenge. The 2016 RX represents the very best that Lexus is capable of, specifically when its spindle-shaped grille is pointed at its core audience. Starting with the basics, Lexus increased the exterior dimensions. Wheelbase grows just under two inches while overall length goes up by five. But overall interior space remains exactly the same at 139.7 cubic feet. Rear-seat passengers get extra space – head, hip, and legroom all nudge up slightly for 2016 – but it comes at the expense of cargo area, at least on paper. Whereas the 2015 RX offered as much as 80.3 cubic feet of storage space with the rear seats folded, the 2016 model cuts that by a quarter to 56.3 cubes. Lexus representatives say that cargo space is up, and the numerical reduction is due to different measurement methods. The 450h's cargo area is smaller by a negligible half cubic foot due to the location of the car's battery pack. The new RX looks seriously chiseled. RX buyers and their friends enjoying the more spacious back seat are going to look considerably more stylish in 2016. The new RX looks seriously chiseled, with sides creased and cut to the point that there's hardly any flat surfaces. It's hard to pick favorite details, but we really like the upward-kick of the rocker panel. At the front lives Lexus' ubiquitous spindle grille, more exaggerated than ever before and rimmed by a strip of thick chrome. Sharp lines dominate the rest of the fascia, from the slit-like headlights to the arrowhead-shape that surrounds the fog lamps. There is a premium lighting package that includes LED lamps everywhere not to mention awesome sequential turn signal indicators in the taillights. UPDATE: It turns out the awesome sequential turn signal indicators aren't going to be available in the United States, which is a big bummer. If the floating roof looks familiar, that's because you've seen it on the Nissan Murano. Somehow the massive proportions of the trademark Lexus grille is not the most controversial styling element of the new RX.