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Bosch builds an infotainment system that just might not suck

As far as we've come with in-car infotainment and interfaces over the past decade or so, we still have a long way to go — as most current systems show. Whether it's high-end brands like Mercedes-Benz with its kludgy COMAND system, which we hope will be replaced with the MBUX platform revealed at CES, or more mainstream vehicles like Hondas (with their frustrating, knobless Display Audio interface), getting the kind of content and ease of use in the car that we're used to having on other connected devices is far too complex and sometimes costly. While Apple and Google have tried to ride to the rescue with CarPlay and Android Auto, respectively, they're limited solutions. No automaker or tech supplier has been able to deliver an easy, economical, flexible and non-distracting infotainment solution. But Bosch could be closing in on this elusive goal, given the digital cockpit concept demo I recently received at CES. Displayed in a Cadillac Escalade, the concept featured five interconnected color screens: one in the instrument cluster, two in the center console, and two more in the front-seat headrest for second-row passengers. The digital cockpit concept demo had cool features such as haptic-feedback touch-screen controls that created an edge-like feeling similar to a physical button, facial recognition to confirm driver credentials, and the intelligence to know the location of a phone in the car to lock it out to keep the driver from texting. The most significant aspect of the Bosch digital cockpit concept wasn't visible — but shows the company's vision for a future of seamless, convenient, cost-effective and safe in-car infotainment. It's powered by a single electronic control unit (ECU) that can simultaneously run multiple operating systems and also separates vehicle and infotainment controls for critical safety and cybersecurity reasons. Most modern cars can have as many as 100 separate ECUs, Philip Ventimiglia, product manager for Bosch Car Multimedia North America, explained at CES, and several just for infotainment functions. "The goal is to reduce that to about 10 so that we can save cost throughout the vehicle and enable new technologies," he added. "OEMs want to put more technology into cars, but it costs money," Ventimiglia said.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Lexus compact crossover based on the UX could debut in Geneva

We have but one line to go on, from Car magazine's section on Lexus in the rundown of Geneva Motor Show reveals: "Baby SUV not yet confirmed, but word is that a Lexus small crossover based on UX concept is due." Actually, there's a tad more than hearsay to add to that line: Lexus International EVP Yoshihiro Sawa said one year ago that the carmaker already approved a production version of the UX, and that it is "not so far away." The trail goes cold there, though, when trying to divine what a civilian UX would look like. The production model should borrow its platform and some organs from the Toyota C-HR, which rides on the TNGA bones also shared with the Prius. Yet the UX concept, shown at the 2016 Paris Motor Show, warped so many dimensions it belongs in the coming Avatar sequels or a " Time Bandit" reboot. Chapeau to the designers for compressing so much action in so little space; at 173.2 inches long, 74.8 inches wide, and 59.8 inches tall, on a 103.9-inch wheelbase, the UX concept was a smidge larger than an Audi Q3, a smidge smaller than the Mercedes GLA. A retail crossover based on the concept would need to give up 93 percent of the UX's character, but that remaining 7 percent would still be powerful — especially when you add a big ol' spindle grille. We expect the Lexus baby CUV to come to America, but that's not confirmed. Lexus did trademark the names UX 200, UX 250, and UX 250h with U.S. Patent and Trademark Office in 2016, and Jeff Bracken, Lexus' North America group VP and GM, said, "Our dealers are all over us to produce that concept vehicle." And why not? Crossovers constitute the majority of Lexus' U.S. sales, and Lexus seriously seeks the younger buyers who can't get enough compact crossover bait. And the production UX would provide a new entry-level vehicle to challenge entrants in the GLA and BMW X1 class, where the Germans and other carmakers are minting money. Lexus has pledged not to sell a vehicle in the U.S. for under $30,000, but it's got room to play with between that floor and the $35,985 Lexus NX. Related Video: