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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Houston repair shop disappears and takes man's Lexus with it

A man in Houston, Texas, is out his sweet new Lexus after the small-time repair shop he took it to just up and disappeared along with his car last month. According to KPRC, Randy Exom purchased a Lexus ES300 back in November and immediately took it to On Site Auto Repair in Northwest Houston to deal with some used car issues. To pay for the work, Exom set up a bi-weekly payment plan with the shop's owner. This arrangement worked out fine until January 19, when Exom showed up to make his payment and discovered that the shop had disappeared. "Everything was going fine up until I came there to make a payment and there was an eviction sign posted, sign on the door, and the regular cars that were in the lot weren't there anymore," Exom told KPRC. Eventually, he was able to reach the shop's owner to get an explanation but it wasn't the one he wanted. "I gave him a call and I said, 'Hey, there's an eviction notice here. Did you move?' He said, 'Yeah, I'm at 59 and Little York now." The fact that the owner didn't give him an exact address raised some alarms, and upon further review it seems that Exom's suspicions were justified. It turns out that the shop's owner, Shawn Gee, has a history of shady automotive dealing. Last fall, KPRC reported cases of cars going missing from a shop at 59 and Little York. That shop, which is now closed, was owned by Gee's brother. On February 10, Exom finally found his car in an impound lot with the rest of the cars from Gee's shop nearly a full month after it went missing. He told KPRC that the impound lot wants $800 to release his car. He told reporters that he wished Gee had called him and worked the situation out like a real businessman. "My thing is my car was in your possession and you should have made some type of contact with me and say, 'Hey this is what's going on, sir,'" he said. KPRC reached Gee by phone on February 10 and he declined to give an on-camera interview. He did confirm the eviction and said that he was working with customers to get their impounded vehicles back. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: KPRC Auto News Weird Car News Lexus houston impound

Lexus boots up early NX configurator

Lexus is ramping up to launch its NX luxury compact crossover. Its international website just launched a teaser page for the CUV that shows off the available models and some nifty new photos of the upcoming vehicle on location. The site also includes an early configurator to allow potential customers to imagine their future NX.
Unfortunately, the configurator is quite bare bones at the moment. It only allows users to choose from 4 trims, 10 colors and 3 wheel designs. You can't do anything to the interior, and there are no options. Pricing is still a mystery as well.
We do know that in the US the NX is offered with either the company's new 2.0-liter four-cylinder, turbocharged engine with a six-speed automatic or a 2.5-liter four-cylinder hybrid powertrain. The F Sport package is also available with either engine for a dash more sport in your crossover.