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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus Bladescan is another new headlight safety breakthrough U.S. won't get

Lexus is back at it with innovative lighting technology. The BladeScan headlights available in Europe on the 2020 RX utilize a new mechanism for throwing light further down the road, aiming that light more precisely, and doing so without blinding other road users. Lights from other OEMs with the same capabilities have increased the number of LEDs inside the housing for finer control. The BladeScan module inside the Lexus lights holds the number of LEDs down to 10 on each side of the RX, which Lexus says is a more cost-effective solution. In fact, BladeScan uses fewer LEDs than Lexus' most recent adaptive high-beam system, which has 24 LEDs on each side. The LEDs in the new module are arranged in two rows, eight on top, two on bottom. The diodes are fed information about objects ahead, and adjust their intensity to dim light aimed at an oncoming car, or illuminate a pedestrian by the roadside. However, the LEDs don't shine their light down the road, they shine their strobing light onto two blade-shaped mirrors — hence the name BladeScan — that rotate at high speed. The light reflects off the mirrored blades and into a lens, which orients the beam down the road. Not only is the reflected light easier to handle for oncoming drivers, the system has aim accurate to 0.7 degrees. Lexus' current adaptives are accurate to 1.7 degrees, making BladeScan a 143-percent improvement. That means the new feature can throw even more light into areas that are hard to reach with current lights — Lexus says pedestrian recognition at night has increased from 105 feet to 184 feet. Buyers of the 2020 RX will be able to take advantage when the new crossover goes on sale in Europe later this year. Naturally, U.S. Federal Motor Vehicle Safety Standard No. 108 means we won't get BladeScan — that goes for you, too, Canada. The now-52-year-old U.S. law mandates a single low beam and a single high beam setting, with no intermediate settings and no activation of high and low beams simultaneously. Toyota, Audi and BMW have been trying for six years to get FMVSS 108 changed to permit new and potentially lifesaving headlight technologies. The automaker wrote in a statement to Carscoops, "Last December, Lexus submitted a petition to NHTSA to allow ADB in the United States. Currently, we await the Agency's decision and hope to see an amendment in FMVSS 108."

Lexus lets enthusiasts build their own LFA to celebrate model's 10th birthday

Lexus launched production of the LFA, a limited-edition supercar still venerated in 2020, in December 2010. While fans would undoubtedly love to see a second-generation model to mark the occasion, the Japanese firm is celebrating 10 years of LFA production by releasing a paper model that enthusiasts can print and build at home. 500 units of the life-sized LFA were made by hand in Japan between 2010 and 2012. The paper model will be hand-made, too, but builders need to arm themselves with scissors and glue instead of wrenches, and production isn't limited. Anyone can print out the templates (which are included in our gallery) and put the car together. Lexus released four templates: one is blue, one is orange, one is white and one wears the colors of the Gazoo Racing team. Building each car is fairly straight-forward, and basic instructions are shown in our gallery. Lexus estimates assembly takes about an hour and a half, and it suggests folding the paper against a ruler to create a perfectly straight edge. It also notes builders should print out each template on A3 paper to make a bigger car. Full building instructions are published on the Lexus United Kingdom media site. Folks who make their own LFA at home are encouraged to share their creation by tagging the brand on its social media channels. We'll award bonus points to anyone that manages to make a paper version of the naturally-aspirated 4.8-liter V10 engine. As for a second-generation model, our advice is not to hold your breath. Lexus is focusing on other projects, like developing electric powertrains, and it doesn't sound like a follow-up to the LFA is high on the company's list of priorities. It hasn't been ruled out, however. "I love it, but we need your help. We need strong requests for a new LFA from the media. This can help us proceed," vice president Koji Sato told British magazine Autocar in 2019. Related Video: