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Lexus RC media event in Japan canceled over lack of interest

It's a good thing senior editor Seyth Miersma doesn't live in Japan, or he wouldn't have been able to snap a photo like the one you see here, of a fresh-off-the-line Lexus RC F on hand at a first drive for media. That's because Toyota's Japanese arm has outright canceled its RC press launch. Sure, we've heard about events being delayed, but canceled? That's rare. Even worse is the reason: according to Automotive News, the event was nixed due to lack of interest. Wow.
In an email to media, Lexus said the event "has been canceled due to insufficient attendance," according to AN. The News posits that perhaps it would have just been better to hold the event anyway, in an attempt to save face, and that this is another example of the Japanese culture (especially youth) becoming less and less interested in cars. Of course, there's also the thought that local media just didn't want to drive out to Yokohama to drive the RC on a not-so-sexy press launch, which, if you ask us, is an incredibly lame excuse (do your jobs, folks!).
Either way, will this bode well for the Lexus RC's public launch? Will it receive the same lukewarm response when it arrives at Japanese dealers? We'll see.

Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."

2021 Lexus IS debuts with new styling and greater emphasis on handling

The reveals keep on coming today. Lexus just took the wraps off the 2021 Lexus IS sport sedan, the fourth generation of its small, sporty four-door. It may not look all that different on the outside, but Lexus is making heady claims that the driving experience is going to be the real head turner. We’ll start with the looks, though. Lexus has only revealed the 2021 IS in F Sport trim, which is the most aggressive of all the models. The spindle grille again sits proudly in front. (Apparently, even non F Sport models have mini spindles within the grille design, so we hope you like spindles.) YouÂ’ll also see a new air intake below that grille. ItÂ’s meant to direct air to the brakes and assist in cooling. The slimmer headlights with a new LED pattern look sharp. Along the side, Lexus has implemented new rocker panels that kick up into the rear fender for a more aggressive stance. The view from the rear offers up the most noticeable change. Lexus has gone with the full-width taillight design, stretching the red element from one side of the trunk to the other. Those taillights feature more intricate sculpting, and the rear valance is finished in a glossy black. Lexus changed the exhaust tip look, too, opting for ovals this time. But, onwards to the performance. The powertrain lineup hasnÂ’t changed a bit. A Lexus IS 300 with rear-wheel drive continues to be powered by a 2.0-liter turbocharged four-cylinder. It makes the same 241 horsepower and 258 pound-feet of torque as before, and is mated to an eight-speed automatic transmission only. However, Lexus says itÂ’s been updated for “adaptive transmission control” that is better at choosing the appropriate gear for the driving situation. An all-wheel-drive IS 300 is also available, but itÂ’s equipped with the 3.5-liter V6 that makes 260 horsepower and 236 pound-feet of torque. The all-wheel-drive IS 300 is also continuing to send the power through a six-speed automatic transmission exclusively. The system can send as much as 50% of torque to the front axle. The tip-top IS is the IS 350. ItÂ’s equipped with a 3.5-liter V6 that makes 311 horsepower and 280 pound-feet of torque. With rear-wheel drive, itÂ’s equipped with an eight-speed automatic, but the all-wheel-drive version is equipped with a six-speed auto. Lexus says the rear-drive IS 350 will get to 60 mph in 5.6 seconds, while the all-wheel-drive car gets there in 5.7 seconds.