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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2022 Lexus LX 600 starts at nearly $90,000

Lexus unveiled pricing for the 2022 LX 600 SUV by uploading the new truck's configurator. Financially, there's good news for American shoppers who want the 300-series Toyota Land Cruiser but can't have it: the LX 600 isn't much more expensive than the outgoing Toyota. Last year's two-row, entry-level Land Cruiser started at $85,665 after destination. The entry-level, two-row 2022 LX 600 starts at $88,245 after the $1,345 destination fee — which has gone up by $50 — an increase of $2,580, but for the completely new model with additional luxury trimmings. The price difference is even less between LX generations, with the new one costing a scant $470 more than the 2021 LX 570. Pricing for all five trims is below. Base: $88,245 Premium: $96,345 F Sport: $102,345 Luxury: $104,345 Ultra Luxury: $127,345 All trims sit on the same TNGA-F body-on-frame chassis as the Land Cruiser and are powered by a twin-turbo 3.5-liter V6 making 409 horsepower and 479 pound-feet of torque. Power goes to all four wheels through a ten-speed automatic transmission. The Lexus features adjustable ride height and suspension stiffness. The former adjusts automatically between low for easier access, normal for pavement driving and two lifted heights for off-roading. And to assist with off-roading, the Lexus gets Crawl Control off-road cruise control, multiple terrain modes including an automatic one, and surround cameras that even show under the truck to help avoid banging together rocks and vulnerable parts of the car. Inside, the dual-screen infotainment system features a 12.3-inch upper touchscreen that handles audio, navigation and other vehicle settings and information displays. The lower 7-inch touchscreen is mainly used for climate control and comfort settings. The interface and operating system for the infotainment is the same system that made its debut in the completely redesigned Lexus NX. In our experience, it's a massive improvement over past Lexus systems, though not quite a class-leader. The base model comes with two rows and seating for five. The Premium adds a third row for seven-person seating and offers more package options like the 25-speaker Mark Levinson audio system. The new F Sport trim sports telltale exterior signs like a black mesh grille and 22-inch forged aluminum wheels. Mechanically, it's upgraded with a limited-slip differential, sport-tuned adaptive dampers and an exclusive rear stabilizer bar. Luxury boasts finer leather and audio.

Toyota will invest $210 million to expand West Virginia engine production

WASHINGTON — Toyota is investing $210 million to expand engine production in West Virginia and add 100 new jobs. The Japanese automaker said it would boost capacity by 70,000 engines a year at the Buffalo, West Virginia plant, up from the nearly 1 million transmissions and engines it produces annually for vehicles assembled in North America. The investment will increase assembly capacity of its four-cylinder engine line. The plant makes four- and six-cylinder engines for Avalon, Camry, Corolla, Highlander, Lexus ES, Lexus RX350, RAV4 and Sienna. The investment comes as automakers around the world are shifting more focus to electric vehicles and away from vehicles powered by internal combustion engines. Toyota says hybrid vehicles, which includes internal combustion engines, will be a key part of its vehicle strategy in the coming decade as other automakers focus more heavily on battery electric vehicles, which only run on electric power. Toyota said last week that 16% of its U.S. sales were hybrid vehicles in 2020, a figure that will jump to at least 20% in 2021. Related Video: