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Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.

Lexus gives Jay Leno a shot at driving its 2014 IS

After we drove a prototype of the 2014 Lexus IS, we were told that Lexus was shipping it back to Japan. As it turns out, late-night funnyman Jay Leno was already in the motherland with the coming sport sedan, and he lapped it around Fuji Motor Speedway with Chief Engineer Junichi Furuyama.
This was probably during his LFA drive two months ago, actually, when Furuyama-san was even more tight-lipped about the IS than he was a week ago, so Leno has to make the best guesses he can. Leno goes over the whole car, then takes it out for a casual spin, so at least you get to see it in action. As for Jay's take, you'll just have to watch the video below to find out.

Lexus teases a wild electric car concept for Tokyo Motor Show

The Tokyo Motor Show is shaping up to have plenty of wild concepts, from Mitsubishi's turbine-powered plug-in hybrid to Daihatsu's funky mini cars. But we doubt any of these cars will top what Lexus is bringing based on the teaser image above. Not much is shown of the car, but what is visible is extreme. We can see what looks like the Lexus spindle grille taken to its ultimate conclusion with the lower section seemingly wrapping around the front corners. The edges of the grille contain the car's headlights. The nose looks quite blunt and the windshield looks to be placed far forward. Since this is an electric car concept, having the cabin close to the front is possible and makes sense for maximum cargo space. We can also make out the instruments, which appear to be rendered in concentric circles on a transparent display. Things like range, power and more are yet to be revealed. The car's unveiling will be at the Tokyo Motor Show in just a couple of weeks. With looks this dramatic, it's hard to imagine how it could translate to a production Lexus EV. But if it does, Lexus will be taking a mighty bold direction in car design.