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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2020 Lexus LC 500 Inspiration Series is a green goddess

This year's Lexus LC 500 Inspiration Series walked in fields of gold with Flare Yellow paint outside, a splash of matching Alcantara inside, and white, semi-aniline leather seats. The 2020 version of the LC 500 Inspiration Series takes to emerald seas with exclusive Nori Green Pearl paint — nori being the edible seaweed that tries to make an honest living wrapping sushi or onigiri. This time the two-tone interior doesn't take its cue from the outside, opting for tan and amber contrasts. Lexus says the aesthetic game of dress-up "aims to evoke a more refined, mature coupe," even though we're certain two of the LC 500's most profound attributes are refinement and maturity. Semi-aniline 10-way adjustable seats are stitched up in Saddle Tan leather exclusive to this model, paired with slightly darker Alcantara trim on the door panels. The instrument panel, center console, steering wheel, and the rest of the doors are fitted with Black Amber leather. Brown cross-stitching not only cues the color of the seats, its visibility should earn appreciation for "highlighting the fanatical precision of each stitch." As with the 2019 model, the special 2020 LC 500 will be limited to 100 units in the U.S. A custom, laser-cut sill plate that evokes the geometric shapes found in the taillights will inform everyone crossing the threshold of the coupe's rarity. The package sits on two-tone, 21-inch wheels. The powertrain hasn't been touched, motivation provided by the naturally aspirated 5.0-liter V8 with 471 horsepower shifting through a 10-speed automatic. Lexus says it will release price information closer to the on-sale date later this year. A standard LC 500 costs $92,950 before destination; the 2019 LC 500 Inspiration Series asked $106,210 before destination, so don't expect much change from $110,000 if you're interested.

Xcar gets Lexus LFA serviced at TMG

Toyota has made all manner of vehicles, from sedans and hatchbacks to crossovers and pickup trucks. It's even done a handful of sports cars over the years. But it's only ever done one real supercar, and that was the Lexus LFA. The ten-cylinder supercar was built at the dedicated, purpose-built LFA Works, a facility within Toyota City in Japan that's since moved on to making everything from bicycles to hydrogen fuel cell vehicles. But if you were lucky enough to be among the 500 customers to get your hands on an LFA, you may not be inclined to send it back to the factory every time it needs servicing. Especially not if you live in, say, Europe. That's why Toyota Motorsport GmbH was tasked with handling service for the LFA for Europe. The facility in Cologne, Germany, was once home to the automaker's F1 team, now runs its championship-winning endurance racing team and will soon again serve as the home base for its renewed assault on the World Rally Championship. So it's just the type of facility that could handle whatever comes up with Lexus' high-strung exotic, from servicing the V10 engine to repairing the carbon-fiber chassis if need be. After checking out the underground collection in its last episode, the guys at Xcar popped their heads in at the LFA service center. There they spoke with TMG VP Rob Leupen, who seems convinced that Toyota should make a new hybrid supercar. We hope he turns out to be right.