2005 Lexus Gx470 Base Sport Utility 4-door 4.7l on 2040-cars

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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2020 Lexus GS 350 F Sport Black Line Special Edition makes two cases for itself

The new 2020 Lexus GS 350 Black Line Special Edition brings a dark edge to the brand's mid-size luxury sedan. This offering follows in the tire tracks of the Black Line in the Lexus NX and IS ranges—the cosmetic package appeared first on the NX300, then the IS 300 F Sport, then the IS 350 F Sport over the past couple of years. The enhancements are available on the rear- and all-wheel-drive GS sedans, but will be offered only with two exterior colors, either Utlra White or Caviar, the latter being a rich dark brown. Visual changes outside include gloss black F Sport grille inserts, gloss black mirror caps, and a gloss-black decklid spoiler. The RWD version gets gloss black F Sport wheels with orange brake calipers, while the AWD model does without the flashy stoppers. Output of the 3.5-liter V6 doesn't change from 311 horsepower and 280 pound-feet of torque.  Inside, the black leather interior sees contrasting textures in Alcantara on the instrument panel, console, and armrest, and carbon fiber trim on the doors, instrument panel, and center console. Rioja Red panels provide contrast as does red stitching on the doors, steering wheel, seats, and center console. The special edition GS gets accessories as well: a two-piece Lexus Black Line Zero Halliburton luggage set. Starting with Zero Halliburton's Edge Lightweight Collection, the 22-inch Continental Carry-on and 26-inch Medium Travel Case feature linings embroidered with Intersect by Lexus spindle grille art, interior compression panels with a Lexus embossed leather logo badge, and chrome badges laser-etched with "Zero Halliburton for Lexus" outside. Naturally, they come in black. There will only be 200 of the special edition GS sedans produced, available starting this summer. Prices won't come until closer to the on-sale date, but the same package on the IS added about $5,000 to the price, and Zero Halliburton charges $1,000 for the luggage. With the rear-wheel-drive GS 350 F Sport starting at $53,785, we think $60,000 is a likely price tag.    

Lexus asks fans to help name new orange shade for RC F

Flip through the catalog for most Lexus models and you're bound to see an array of different shades of beige and gray. But even Lexus has its wilder side, denoted by the letter F, and those models can wear brighter hues.
The IS F, for example, offered an electric shade of blue which Lexus called Ultrasonic and a deep red called Matador, along with the usual silver, gray, white and black. But for the new RC F, Lexus is preparing to offer an even more vibrant shade of orange. It just doesn't know what to call it. That's why it's asking fans on Facebook to help it name the color - similar to the crowd-sourcing SRT did for the Viper's bright blue and Chevy did for the Volt's pale green.
Top suggestions currently include Tangerine Flame, Solar Flare, Outrageous Orange and Fiery Orange. Given how similar the shade looks to that which adorned the track-tuned LFA with the Nürburgring package, we can't help but wonder if LFA Blaze or Nordschleife Blur might not be more suitable. Or, if we're being honest, McLaren Orange or Arancia Borealis... though we know some guys in Woking and Sant'Agata Bolognese who might object.