2004 Lexus Gx470 Awd Pearl White With Neutral Htd Seats 3rd Row 1 0wner on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Lexus teases F version of LC luxury coupe

We at Autoblog adore the Lexus LC. It's a truly spectacular grand tourer with concept car looks and your choice of either one of the best modern V8s or a sophisticated hybrid. But it seems Lexus thinks it can do even more with the LC, as indicated by this Instagram teaser of what seems to be an LC in front of the F logo of the Lexus performance brand. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We're pretty confident it's the LC. It's definitely a coupe, and the only other Lexus coupe, the RC, already has a full-blown F variant. And while there's not much that we can make out, there do appear to be some styling tweaks, such as a big center bulge in the hood like on the RC F and IS 500. The question of course is whether this will be another maximum-performance F model, or if it will be something more focused on some style and mild upgrades such as an F-Sport trim. If it's a full LC F, expect significant suspension and brake upgrades, as well as some kind of power improvement. The thing is, the LC 500 already features effectively the most powerful V8 Lexus has on offer, the 471-horsepower 5.0-liter V8. Rumors have said Lexus may have a high-output version of the twin-turbo V6 from the LS in development, with potentially more than 600 horsepower, which would also be used for an LS F. Certainly the caption, "Highest expression of performance," suggests it could be something pretty serious. If it's an LC F-Sport, it will likely be a suspension and styling package, leaving the 5.0-liter V8 unchanged. Expect front and rear spoilers, stiffer springs and such. It might even be offered with the hybrid. Whether any of this is ideal for the LC is of course up for debate. Many of us on staff feel that the LC 500 is about perfect as a grand tourer, and something unique in a market full of ever-more extreme luxury sports cars. But we're also not the ones buying LCs, and luxury buyers like to be able to say they got the version of a car with the most or the best, whether or not that necessarily suits the car. But hey, we've loved other F models in the past, like the RC F and GS F, so an LC F could be pretty awesome, too. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 Lexus LC 500 Convertible Walkaround

Lexus in no hurry to be a big player in China

For a while now, China's spiraling wealth, population and development has had the world's luxury automakers in an expansionist fervor, with many executives exhibiting the sort of gleefully maniacal behavior historically reserved for gold-rush prospectors. Yet Toyota, of all companies, is exercising a surprising amount of caution in the Asian nation.
As The Wall Street Journal notes, Toyota's premium brand, Lexus, sold all of 64,000 vehicles in China last year, while BMW cleared its books of 326,000. In fact, it didn't even bother entering the market until 2005, while rival Audi built its first car in the market a decade and a half earlier. Even now, Lexus doesn't build any vehicles in China, and with the country's notoriously high tariffs on imports, that's a major disadvantage. Yet the business daily quotes Lexus executive vice president Mark Templin as saying that the brand is nowhere near ready to start building cars in the market. "We're not having those discussions about when we're going to go to China... We have a lot of work to do before we get to that point."
Part of that work includes establishing a more expansive dealer network - Lexus only had 99 stores as of 2012, while rival Mercedes-Benz had over two-and-a-half times as many, and it's still expanding. Adding a lot of dealers without having a goodly number of competitively priced offerings for them to sell may seem like an odd strategy, but Templin tells the WSJ that the goal is to "cultivate our image for quality and customer service and let the customers that we have go tell that story for us."