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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

CES 2018 brings a buffet of automotive tech — here's a taste

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2020 Lexus RC F adds hardcore Track Edition and lots of carbon fiber

There's a shortage of high-performance naturally aspirated V8 engines in the United States these days. Fortunately, Lexus sees fit to keep its 5.0-liter V8 in production for the foreseeable future, updating it for 2020 and packaging it inside a revised RC F sports coupe. In its latest guise, the 5.0 spins out 472 horsepower and 395 pound-feet of torque, increases of 5 ponies and 6 lb-ft over the previous version. The RC F gets slightly revised styling for 2020 that includes minor updates to the headlights, taillights, and front and rear fascias. Underneath the skin, the coupe benefits from hollow half shafts, aluminum suspension bits, a lightened intake manifold, and a smaller air conditioning compressor all in a bid to save weight. Custom Michelin Pilot Sport 4S tires, a numerically higher rear axle ratio and the addition of a simple launch control system – press the brake, floor the gas, drop the brake – allows the 2020 RC F to hit 60 miles per hour in 4.2 seconds. 2020 Lexus RC F Track Edition View 30 Photos The biggest change for the RC F is the addition of a Track Edition for 2020. It's immediately recognizable by its massive carbon fiber rear wing and lower front spoiler. That fixed rear wing is lighter than the active spoiler of the standard RC F while simultaneously adding up to 58 more pounds of downforce and reducing drag. The hood, roof, rear-seat partition, and a bumper reinforcement are also made from carbon fiber. Other lightweighting bits include a titanium muffler and tailpipes, carbon ceramic brake rotors from Brembo, and 19-inch forged wheels from BBS. It all adds up to a 176-pound weight loss compared to the current RC F. Although the engine is unchanged from other 2020 RC F models, the weight reduction drops the 0-60 time down to 3.96 seconds. We don't yet have pricing for the 2020 RC F or the upgraded Track Edition, but Lexus says production will begin in the second quarter of 2019. Check out both versions of the 2020 RC F in our high-res image galleries above. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.