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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2020 Lexus UX Review & Buying Guide | Stylish and small, with a hint of Corolla

The 2020 Lexus UX is the smallest and cheapest Lexus out there, and with the UX 250h hybrid model, it’s mighty efficient, too. The UX was completely new last year, as Lexus finally entered the fast-expanding subcompact car segment. WeÂ’re impressed with the original design and quality of this least expensive Lexus, although there are some necessary compromises that were made along the way to achieve its low price. Voluminous interior space is obviously not a priority in this smallest luxury SUV segment, but the UX is nevertheless one of the least spacious. It's also far from the most fun to drive and is hampered by frustratingly slow acceleration regardless of powertrain choice. All-wheel drive can also only be had with the hybrid. In those ways, its European competition are handily superior. Still, Lexus has implemented some unique and new tech features in this crossover, not seen in other Lexus vehicles. The distinctive design and the hybrid systemÂ’s excellent efficiency are two other major selling points, and even if we wouldn't call the UX fun, its composed handling and comfortable ride yield a perfectly pleasant driving experience. What's new for 2020? The Lexus UX was totally new for 2019, so changes for 2020 are minimal. Lexus added Android Auto functionality (it already had Apple CarPlay). It's also added rear cross-traffic alert as an option to be packaged with the car's blind-spot monitoring system. What's the interior and in-car technology like? From the comfortable and supportive driver seat, the UX looks and feels like a proper Lexus. The design is consistent with, but, refreshingly, not a copy of other models. There are common details like the drive mode setting selectors that sprout from the instrument panel and the F-Sport's sliding gauge cluster within, while the available 10.25-inch infotainment display is perched atop a low, flat dash. The materials covering the dash and front doors are appropriate for this luxury price point and consistent with the ES 350, if not higher-priced Lexus models. By contrast, the hard plastic door panels in the rear are disappointingly more consistent with a Toyota Corolla. However, the UX features unique touches (we like the contrast-color dash and door trim available) and offers different controls than other Lexus models. The climate system is operated by unique toggle switches, while the air vents have little rotary controllers that look and feel better than those in a Lexus ES.

2019 Lexus ES 350 starts at just $550 more than outgoing model

Lexus wants you to pay attention to the 2019 ES. The all-new, seventh-generation midsize sedan that Lexus benchmarked against the Mercedes-Benz E-Class and Audi A6 gets a base price that just a few hundred over the old car. The entry-level ES 350 starts at $39,500; after $1,025 for destination and handling, that's $40,525 out the door and $550 more Washingtons than the 2018 model required. The mid-level ES 300h starts at $43,310, or $44,335 out the door. That saves $510 compared to the 2018 version, and it gets better fuel economy. The all-new ES 350 F Sport starts at $44,035, for $45,060 out the door. Every model rides on the Toyota New Global Architecture, known as GA-K here. The lighter, stiffer body hides improved mechanicals like rack-mounted electric power steering, and a new multilink rear suspension that encouraged fun driving during our recent review. The updated Lexus Safety System+ 2.0 comes standard on all models, and incorporates new features like daytime bicyclist detection and low light pedestrian detection. The ES 350 and ES 350 F Sport get a 3.5-liter V6 with 302 horsepower and 267 pound-feet of torque, 34 hp and 19 lb-ft over the former sedan, working through a new eight-speed transmission. The F trim makes itself known with 19-inch wheels, rear spoiler, and retuned suspension. EPA ratings for the ES 350 come in at 22 mpg city, 33 mpg highway and 26 mpg combined, an increase of two more miles per gallon on the combined cycle. The ES 350 F Sport is rated at 22 mpg city, 31 mpg highway and 25 mpg combined. The ES 350h uses a 2.5-liter Atkinson-cycle four-cylinder with fourth-generation Hybrid Drive. The 215 total horsepower from the ICE and electric motor returns 43 mpg city, 45 mpg highway, and 44 mpg combined. Lexus says this makes it the most frugal luxury car out there that doesn't have a plug. The ES is also the first Lexus to offer Apple CarPlay, on top of being able to use Amazon Alexa to communicate between the sedan and the home. The 2019 Lexus ES goes on sale in September. Related Video: