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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

2017 LC 500 is the future of Lexus [w/video]

The 2017 LC 500 shows where Lexus is headed. In this case it's not just a flashy grille and a big engine like earlier Lexus efforts. This time every facet of the engineering went into making the car handle better, and the styling and engineering were developed hand in hand. It won't set any sales records, but it will win a lot of eyeballs. Why is Lexus making another coupe? That's a fair question, as slow-selling two doors don't do much to improve market share. The reason for the LC is to make a statement, both in terms of style and engineering. It looks remarkably close to the 2012 LF-LC concept. And underpinning the taut styling is a new global architecture that will underpin future cars like the LS. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The LC 500 is Toyota's way of saying, yet again, that it's serious about reforming the Lexus reputation into one that include performance and style. On paper the 467-horsepower, 5.0-liter V8 (the same as in the RC F and GS F) performance claim looks like sloppy handwriting, but Lexus claims a 0-60 time of less than 4.5 seconds. Rumors abound that more power will come to the LC lineup in a few years, most likely in some kind of turbocharged form. Backing up the engine is a ten-speed transmission. Yes, ten. Lexus claims the gearbox is nearly as fast as a dual-clutch automatic, and that the overall size is smaller than some eight speed 'boxes. Underpinning the LC is an all new structure that includes carbon fiber reinforced plastic, aluminum, and high-strength steel. Torsional rigidity is said to be better than the all-carbon fiber LF A supercar. We're worried the ride could be on the stiff side, with run flat tires on both standard 20-inch wheel and the optional 21-inch wheels seen on the show car. All hope for retaining a pleasant ride lies with the suspension, which is nearly all aluminum. But as we mentioned, this car is skewed towards performance, and Michelin Pilot Super Sport tires on show car promised new levels of lateral grip for a big Lexus. What's more promising is the claim that Lexus spend triple the standard time developing the steering feel and handling. This could be the best-handling Lexus ever, but don't expect the LC 500 to be a Porsche 911 competitor. Preconceptions aside, the LC is bigger than a Carrera and that alone dictates a different character. The Lexus is closer to the Mercedes-Benz S-Class Coupe and BMW 6 Series in size.

Mercedes, Infiniti, Lexus rank tops with mystery shoppers

If you want the best experience possible when buying a new car, then you'd better head down to your local Mercedes-Benz, Infiniti, or Lexus showroom. According a mystery shopper study conducted by the Pied Piper Prospect Satisfaction Index, those three luxury brands ranked highest among the 33 makes surveyed. The highest scoring mainstream brands included GMC, Hyundai, Kia, and Ford.
The study asked 5,203 mystery shoppers about the tactics used by salespeople during their most recent automotive purchases, and found a few interesting parallels along the way. For example, dealers at Infiniti, Land Rover, and Smart leaned heavily on vehicle walk-arounds with potential customers, while Jaguar, Volvo, and Audi were quick to point out exclusive features.
This study contrasts with a similar study conducted by JD Power in 2012. Its Sales Satisfaction Survey listed Mini as the top scorer, while Pied Piper's mystery shoppers ranked the BMW-owned brand below the industry average. Lexus scored highly on both surveys, as did Infiniti and GMC.