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Lexus back in luxury sales race after three-year absence

Think the only challengers for the title of best-selling luxury brand hail from der Vaterland? Wrong. Lexus outsold the likes of Mercedes-Benz for the second time in 2014 last month. In fact, the Japanese luxury marque's total sales this year are a mere 12,000 units behind BMW.
Lexus was able to move 26,921 vehicles last month, a year-over-year increase of 21.1 percent, respectively. Mercedes, meanwhile, was just barely beaten, moving 26,617 units in April. The difference, though, is that Lexus has made far bigger year-over-year gains than Mercedes, which recorded a YOY increase of just 4.13 percent.
This is particularly troubling for the Germans, as it marks a return to form for Lexus that we haven't seen since before the March 2011 earthquake and tsunami that decimated Japan. Prior to that natural disaster, Lexus enjoyed nearly a dozen years at the top of the luxury heap.

Lexus Bladescan is another new headlight safety breakthrough U.S. won't get

Lexus is back at it with innovative lighting technology. The BladeScan headlights available in Europe on the 2020 RX utilize a new mechanism for throwing light further down the road, aiming that light more precisely, and doing so without blinding other road users. Lights from other OEMs with the same capabilities have increased the number of LEDs inside the housing for finer control. The BladeScan module inside the Lexus lights holds the number of LEDs down to 10 on each side of the RX, which Lexus says is a more cost-effective solution. In fact, BladeScan uses fewer LEDs than Lexus' most recent adaptive high-beam system, which has 24 LEDs on each side. The LEDs in the new module are arranged in two rows, eight on top, two on bottom. The diodes are fed information about objects ahead, and adjust their intensity to dim light aimed at an oncoming car, or illuminate a pedestrian by the roadside. However, the LEDs don't shine their light down the road, they shine their strobing light onto two blade-shaped mirrors — hence the name BladeScan — that rotate at high speed. The light reflects off the mirrored blades and into a lens, which orients the beam down the road. Not only is the reflected light easier to handle for oncoming drivers, the system has aim accurate to 0.7 degrees. Lexus' current adaptives are accurate to 1.7 degrees, making BladeScan a 143-percent improvement. That means the new feature can throw even more light into areas that are hard to reach with current lights — Lexus says pedestrian recognition at night has increased from 105 feet to 184 feet. Buyers of the 2020 RX will be able to take advantage when the new crossover goes on sale in Europe later this year. Naturally, U.S. Federal Motor Vehicle Safety Standard No. 108 means we won't get BladeScan — that goes for you, too, Canada. The now-52-year-old U.S. law mandates a single low beam and a single high beam setting, with no intermediate settings and no activation of high and low beams simultaneously. Toyota, Audi and BMW have been trying for six years to get FMVSS 108 changed to permit new and potentially lifesaving headlight technologies. The automaker wrote in a statement to Carscoops, "Last December, Lexus submitted a petition to NHTSA to allow ADB in the United States. Currently, we await the Agency's decision and hope to see an amendment in FMVSS 108."

Lexus thinks small with ultra-compact LF-SA concept

Lexus used the Geneva Motor Show to premiere its concept for a forward-thinking 2+2 urban vehicle, the LF-SA. The concept is small – Lexus says it's an "ultra-compact sub-B-segment" vehicle – and it is designed for maneuverability and agility on congested city streets. It also celebrates the 25th anniversary of the first Lexus, the LS400. The LF-SA has prominent wheel arches, the signature Lexus spindle grille and L-shaped headlights. Lexus calls the appearance "a Time in Design styling approach, in which perceptions of the vehicle change when it is viewed from different angles." It was penned in Toyota's European design studio. It's all capped with a striking paint color, called "Silver Stellar," that the automaker claims is meant to evoke space exploration. The inside has room for two, but it is biased toward the driver. The pedals and steering wheel are adjustable, and the passenger seat is slide adjustable to allow access to the rear. Perhaps the coolest feature is the infotainment system's hologram-style display. The LF-SA leaked last week, and the live shots from Geneva prove it's worth another look. Related Video: Lexus LF-SA World debut at the 2015 Geneva motor show European debut for the Lexus GS F and LF-C2 roadster concept The new Lexus LF-SA concept makes its world debut today at the 2015 Geneva motor show. Last year marked the 25th anniversary of the very first Lexus, the LS400 saloon. To celebrate this milestone, Lexus challenged ED2, its European design studio, to create a concept of an ultra-compact (sub-B-segment) urban 2+2 model. The LF-SA Concept explores unexpected territory for the brand in a powerful, emotional execution that illustrates Lexus's passion for up-coming design trends. The LF-SA Concept is also a driver-focused vehicle, reflecting Lexus's vision that in a future world where technology and virtual experiences are expected to hold more sway, the real driving experience could become the ultimate luxury. Taking that insight as inspiration, the new concept presents an audacious interpretation of Lexus's L-finesse design philosophy, while never losing sight of the requirement for driving pleasure – a quality that will always be a defining element of Lexus's progressive luxury.