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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2020 Lexus LS 500h Drivers' Notes Review | Be it blue or red, it's excellent

This is not your grandmother's gold Lexus LS. It's not your other grandmother's hybrid, either. The 2020 Lexus LS 500h represents the biggest step forward in terms of driving dynamics, style and pure luxury for a model line that has largely been known for dependability and craftsmanship. It should satisfy those elements too, but now, there's a lot more to tickle the right side of the brain.  We got a chance to sample two different LS 500h versions: one blue, one red; one with a $12,250 Luxury back seat package, one without; one in Oregon and one in Michigan. The blue car hit the register with a sticker of $107,355, including enhanced accident avoidance tech, an adaptive air suspension, 20-inch wheels, a massive head-up display, a 23-speaker Mark Levinson system, and a few trim upgrades. The red car was similarly equipped apart from optional 19's and swapping a $3,730 Interior Upgrade package that basically has the same front seat and trim upgrades as the $12,250 Luxury package, but leaves the back seat be. Both provided far more equipment for the money than the German competitors would.  lexus-ls500h-red-1 View 4 Photos Senior Editor, Green, John Beltz Snyder: I already miss the Matador Red LS 500h we had in Michigan. I had it for a full week and genuinely enjoyed it. It's a hybrid, and a really good one, providing efficiency when you want it and plenty of power when you need it. I found all the modes genuinely useful. Normal is well balanced. I used Eco when I was stuck in traffic to safe fuel. The Comfort mode helped keep my carsickness-prone wife happy when we ran around town together. Sport is very satisfying, but not so hardcore to make it a niche use case. Sport+ is the best way to enjoy the lovely song of the 3.5-liter V6, but still wasn't so extreme to relegate it to the briefest moments of passionate driving. Once I got used to the placement of the mode selector — on the right of the instrument cluster housing, which helps keep your eyes forward — I made good use of it. The LS hybrid has that trick transmission — a magical union of CVT and four-speed automatic — as part of the Multi-Stage Hybrid System that won our Tech of the Year award as tested in the Lexus LC 500h back in 2018. It's a sweet complement to the soulful V6 underhood, and provides a nice experience when left to its own devices or when using the paddle shifters to switch among 10 effective gear ratios. It works quickly, smoothly, and efficiently all at once.

A replacement for the Lexus CT 200h is due to arrive in 2021

On the hunt for a reasonably priced gas-electric hybrid-powered compact, but want something a little nicer than the oddity that is the Toyota Prius? You probably remembered that Lexus made the CT 200h. That's made, as in the Prius platform mate was discontinued in 2017. But word on the street is that Lexus is working on a replacement, according to Autocar in the UK. The outlet spoke to Lexus Europe's head honcho, Pascal Ruch, at the Geneva Motor Show recently, who shed some light on the matter. According to the report, a new CT 200h is set to arrive sometime in 2021 and will be built on Toyota's latest TNGA (Toyota New Global Architecture) modular platform. TNGA these days underpins a majority of Toyota's current models, from the new Camry, to the new Corolla, the current Prius, and even the new RAV4 and Highlander. But what isn't so clear is whether the CT 200h will keep its hatchback body style. A few years ago, we even heard the CT 200h could be replaced by a hybrid crossover. But nothing's confirmed. The original CT 200h used Toyota's old "New MC Platform." When new at the time, it underpinned many models from the third-generation Toyota Prius and Prius V, to the last Scion tC, Scion xB, the outgoing Toyota Corolla, the previous Toyota RAV4, and many other JDM-specification Toyota models. The CT 200h also pretty much utilized the same 1.8-liter 2ZR-FXE inline-four and electric motor hybrid powertrain as the Prius. It also produced the same total 134 horsepower and 153 pound-feet of torque. Despite being discontinued in the U.S. two years ago, Lexus continued with the CT 200h in Europe, where it sold, but modestly. And despite not being too hot of a seller here stateside as well, Lexus is adamant about keeping it in the portfolio as the automaker continues to push for more fuel-efficient hybrid models. Over the long-term, Lexus plan hopes to boost its global market share of hybrids to 50%. "Europe has a great strategic importance for Lexus because it's seen as a leading region for technology and design," Ruch told Autocar in its interview. "Our hybrid sales are highest in Europe, China and Japan will electrify [internal combustion engines] and the wider U.S.