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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Thu, Feb 1 2018

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Toyota profits up 23% on high US sales, despite mounting legal costs

Tue, 05 Feb 2013

Toyota earned $9.3 billion in net income in the financial year that ends next month. The number beats earlier forecasts and marks a five-year high for the automaker, with both operating income and revenue up by 9.5 percent and 2.5 percent, respectively. Toyota saw quarterly profit enjoy a year-on-year jump of 23.4 percent, with the manufacturer earning more than $1 billion between October and December 2012. The good news comes in spite of the fact that the Japanese automaker actually endured an operating loss in North America, due in part to legal fees.
Toyota is set to pay more than $1 billion to owners who claim their vehicles decreased in value as a result of the company's recent spate of recalls. Even so, all three of the automaker's brands enjoyed a 13.5 percent sales increase in the US in the last quarter, beating the industry average. Toyota faltered in Europe, however, where it earned $99 million in operating profit last year, compared to $111 million in 2011. You can take a closer look at the company's full press release below for more information.

Why is there a huge bulge in 2021 Lexus IS 300 AWD's driver footwell? We explain

Tue, Mar 16 2021

After an initial turn a few weeks ago for the 2021 Lexus IS first drive review, the revised luxury sedan has returned to the Autoblog garage for a second look. This middle-of-the-road IS 300 AWD pairs a 260-horsepower V6 with a six-speed automatic transmission and four driven wheels, and frankly it's the least interesting way to spec out the redesigned sedan. While there are cars in this segment designed to get a performance boost from their all-wheel-drive systems even in dry conditions, the IS isn't one of them. Adding insult to injury, you get stuck with a cramped driver-side footwell care of the engineering shenanigans that went into making this system possible.  While we've mentioned this particular compromise before, we rarely touch on the reasons why it exists in the first place. The fundamentals are fairly obvious; the standard IS utilizes a longitudinal, rear-wheel-drive powertrain. As is typical with this configuration, the transmission sits in a tunnel beneath the center console. This arrangement works just fine, provided you don't need to power the front wheels.  To do so in a traditional car like the IS requires a literal end-around maneuver involving the engine and transmission, which we've diagrammed for you below care of MSPaint. This is a bit simplified for the sake of this write-up, and it should be noted that this is not the only way to implement AWD in an inherently RWD platform, but it illustrates how the power for the front axle (red) and rear axle (blue) flows from the transmission to the drive wheels. To get juice flowing to the front axle, Lexus had to add a parallel output shaft, exiting the transmission from the front with enough clearance for the bell housing and engine, which sits between the transmission and the front differential. This requires quite a bit of lateral reach, meaning the housing has to extend much farther out than usual to accommodate it (yellow arrow). As a result, the all-wheel-drive transmission looks a lot like a sci-fi gun with a chunky drum magazine hanging off the side of it. The hump (above right) in the footwell is there to clear this protrusion. This basic configuration isn't unique to Lexus. In fact, if you look at a BMW xDrive cutaway, it's similar. So, why no "hump" in other cars? There are multiple factors, but to boil it down to what is most relevant, it's a combination of the resulting shape of the Lexus transmission housing and the size of the IS chassis.