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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Toyota sees profit slip but beat earlier forecasts

TOKYO — ToyotaÂ’s July-September profit fell 11% from a year earlier as the coronavirus pandemic slammed global demand, but JapanÂ’s top automaker appeared to be holding up better than weaker rivals that have sunk into the red. Toyota reported Friday a quarterly profit of 470.5 billion yen ($4.5 billion), down from 530 billion yen a year ago. Quarterly sales slipped to 6.77 trillion yen ($65 billion) from 7.64 trillion yen. Its president, Akio Toyoda, told reporters Toyota employees worked extremely hard, including making masks and face shields and boosting efficiency at factories to achieve results despite the pandemic. “Toyota has become gradually stronger,” he said, offering gratitude and praise for how resilient Toyota has proven itself to be. “This shows how each individual worked so hard,” said Toyoda, the grandson of the automakerÂ’s founder, vowing that each of its employees will keep thinking about contributing to a better world. Toyota raised its global sales forecast to 9.4 million vehicles for the fiscal year through March 2021, better than its earlier forecast for 9.1 million vehicles. ThatÂ’s still lagging behind the more than 10.5 million vehicles sold in the last fiscal year. Toyota, based in Toyota city in Aichi, central Japan, said it expects to record a 1.4 trillion yen ($13.5 billion) profit for the fiscal year. It earlier projected 730 billion yen ($7 billion) in profit. Toyota, which makes Lexus luxury models and the Prius hybrid, recorded 2 trillion yen ($19 billion) in profit the previous fiscal year. ToyotaÂ’s operating income fell in most regions, including Japan and other Asian markets, but improved in North America. Operating Officer Kenta Kon expressed caution about the U.S. outlook, given the rising coronavirus cases. But he said ToyotaÂ’s latest models were popular, and dealers were adjusting incentives to get good results. All the worldÂ’s automakers have been slammed by shrinking demand as COVID-19 squelches economic activity. Some nations, including Japan, have sunk into recession. Although uncertainties persist about further outbreaks and when a vaccine might be available, there are signs of recovery in some parts of the world. Japan has managed to keep pandemic-related deaths at fewer than 2,000. It has reported about 105,000 cases nationwide.

2018 Lexus LS 500 F Sport Drivers' Notes Review | Pretty but imperfect

The ultimate Lexus, and the one that launched the brand, the LS was completely redesigned for the 2018 model year. It introduced an aggressive version of the famous (infamous?) "spindle" grille, a swoopy interior, and went to a completely V6-powered lineup, the fully gas-powered model featuring a twin-turbocharged 3.5-liter engine. Not only that, but it adopted the platform of the stunning Lexus LC 500. With all that in mind, the LS 500 sounds like it's got the potential to not only be a first-class luxury cruiser, but may have even gained some of the LC 500's sporting expertise. To find out, we spent some time in an all-wheel-drive model with the F Sport package, which adds a meaner-looking grille, sporty seats and the trick sliding gauge ring to remind us of the LFA supercar that first used such a cluster. The only thing it lacks is the handling upgrades exclusive to the rear-drive gas-only LS. Associate Editor Joel Stocksdale: I love the Lexus LC 500, like, a lot. It was my favorite car I drove last year because it has the perfect combination of style, comfort and performance. So knowing that the LS has LC roots, I was excited to drive it, hoping it would basically be a four-door version of that car. It certainly looks the part. Though not the gorgeous beast the LC is, it's still a looker. It's aggressive and intimidating, particularly with the black F Sport grille. And when you get in, you're greeted by hip-hugging leather seats and a flashy instrument cluster. Everything around you is leather, suede or metal in really interesting, unique shapes that make this Lexus feel like something different and special to most luxury cars. I particularly like the floating arm rest/grab handles in the doors. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. But things fall apart with the driving experience. The twin-turbo V6, although plenty powerful, doesn't sound nearly as lovely as the growling V8 monster in the LC. It also has really sluggish throttle response, and the gearbox doesn't shift as quickly and crisply as in the LC, even in Sport+ mode. The steering refuses to tell you anything either, feels too light, and what weight exists feels very artificial. The ride quality also doesn't quite seem to know if it wants to be La-Z-Boy cushy or sports sedan firm.