Lexus Gs 350 Awd V6 Automatic Leather Sunroof Xenon Warranty We Finance on 2040-cars

Auto blog

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus really put the spindle grille on its imaginary 'Men in Black' jet

There is a large constituency of people who do not like — hate, even — Lexus' signature spindle grille. But Lexus likes it, A LOT. So much so, that the company included the spindle design into its newest conceptual design study, the Lexus QZ 618 Galactic Enforcer Jet that will appear in "Men in Black: International." The two official trailers for the upcoming MIB reboot revealed that Lexus had a hand in the films. In the second, we even see a Lexus RC F transforming into an aircraft, a call back to Will Smith's and Tommy Lee Jones' flying car in the original. But this is the first full look at the fictional vehicle, which will be used by Tessa Thompson and Chris Hemsworth. Lexus had some fun with this and put out a press release detailing all of the Galactic Enforcer Jet's features. Lexus says it wears Umbra Black, the darkest black in the entire universe, and uses Hybrid Transformer Technology. Its Quasar Power Source2 Technology was secured through a secret alien knowledge swap and uses power from the closest Active Galactic Nucleus3 for universal travel. The propulsion system is named after Black Hole TON 618. The stats on this machine are pretty impressive. It gets 122 millennia per gallon, does zero to 60 in 0.0000000000001 nanoseconds, and has light-speed-matching capabilities. Drivers sit in intergalactically sourced and ethically spawned Adorian leather and have the choice of three drive modes: EcoDrive, SportDrive, and QuantumDrive. Further convenience and safety features include Amazon Alexa (which understands seven trillion alien languages), infinite scaling technology, gamma ray headlamps, an Inter-Galactic Positioning System, transforming seats with a 31-point safety harness, and the Lexus Safety System + with force field technology. In regards to styling, the jet has the Enforcer Package and can be ordered in six other colors. Check out the jet in action in "Men in Black: International" on June 14. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Growing demand could bring more body-on-frame off-roaders to the Lexus range

Car-based crossovers are outselling truck-derived SUVs by a wide margin, but Lexus still sees a strong demand for models that offer true off-road capability. It hinted that it could soon increase its presence in this segment. Toyota's luxury division entered 2021 with two body-on-frame SUVs in its range: the Land Cruiser-based LX (pictured) and the smaller, more affordable GX. Neither is a high-volume model, but both fared shockingly well in 2020. LX sales in the United States fell by 4.4% to 4,512 units, which is a great result in a year when double-digit declines were common, and GX sales increased by 9.9% to 28,519 units. Clearly, off-roaders are in demand. "What we have seen at Toyota is that there's so much of an appetite for [off-roading] that I see that [moving into] the Lexus brand as well. There is an appetite, a customer desire, a customer push to see all brands giving them more options. I think it would be silly for Lexus not to travel down that path," explained Jack Hollis, the head of automotive operations for Toyota's North American division, in an interview with Automotive News. He added that his team has identified a "white space" in the Lexus range that could be filled with an additional body-on-frame off-roader. He didn't reveal precisely what he has in mind, but there are a few possibilities we can rule out. We know Toyota is wrapping up the development of the next-generation Land Cruiser, even if the SUV might not be sold in America, and seeing a next-generation LX seems like a given, but we don't think that's what Hollis was referring to. Moving into the space above the LX with an even bigger truck is highly unlikely. Similarly, the idea of a Lexus-badged SUV aimed at the Jeep Wrangler and the Ford Bronco is neat but unrealistic. Ford's hotly-anticipated born-again off-roader has captured the attention of executives, however. "Holy cow! They sold out that thing, and I think there's a strong market out there for authentic off-road chops and credibility. We're seeing that with [the Toyota] 4Runner as well. I don't think it's any secret that [the 4Runner] is not all that new, but it continues to set records, and it continues to grow volume," pointed out Lexus brand head Andrew Gilleland in a separate interview with Automotive News. Could we see a Lexus-specific version of the 4Runner? We certainly wouldn't rule it out, especially because making an upmarket variant of the SUV would help Toyota leverage the benefits of economies of scale.