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Toyota to pay $17.35M federal fine for delayed Lexus RX recall

This summer, we brought you news that Lexus was recalling over 150,000 RX and RX hybrid crossovers tied to its massive pedal entrapment issue. An update to that story included word from the National Highway Traffic Safety Administration that it was considering launching a federal investigation into potential delays by the automaker in notifying owners about the problem. Now comes news that parent company Toyota will pay a hefty $17.35 million in fines for delaying its recall of the 2010 Lexus RX 350 and RX 450h. According to The Detroit News, the Japanese automaker is being forced to pay the maximum fine for delaying recalls - and this isn't the first time. In fact, this is the fourth time since 2010 that Toyota has been required to do so, including paying $48.8M in civil penalties in 2010 for failing to recall vehicles in a timely manner - in three separate campaigns.
In addition to the fines, Toyota has agreed to restructure the way it handles quality control and review "safety-related issues." Though the Japanese automaker has not admitted any wrongdoing, Toyota has agreed to meet with NHTSA for six months on the matter and may extend the meetings another six months.
US Transportation Secretary Ray LaHood says he is counting on Toyota to improve its ability to address such safety issues: "With today's announcement, I expect Toyota to rigorously reinforce its commitment to adhering to the United States safety regulations," he said in a statement.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Lexus GX 460 SUV gains technology on the road, and off of it

Lexus has updated its GX 460 SUV for 2020. The GX 460 is one of the longer-running SUV models on the market, as it was originally unveiled around a decade ago and it's still based on the sturdy Toyota Land Cruiser Prado, which is a touch more compact than the U.S. market Land Cruiser. The refresh gives the model some new touches to keep it in line with other current Lexus products, including a more contemporary spindle grille and new headlights, but it's restyled along the same moderate lines as the previous updates the GX 460 has received during its tenure. There are color and trim adjustments, including the addition of very red leather, but the powertrain remains the same: the 301-horsepower 4.6-liter V8 with 329 lb-ft or torque. But still, the ladder-frame GX 460 has off-road agility thanks to its Prado DNA, and those capabilities are now enhanced with a new Off-Road Package made available on the Luxury trim level. Cameras feed to multi-view and panoramic monitors to give the driver a better idea of the vehicle's surroundings off the beaten path, and Crawl Control and Multi-Terrain Select make it easier to handle the surfaces underneath the GX 460. Crawl Control keeps the vehicle progressing steadily in low range, also utilizing what Lexus calls "virtual" locking diffs. The GX 460's drivetrain comes with a Torsen limited slip differential, too. Multi-Terrain Select regulates wheelspin and can be automatically set to perform best in mud, sand, loose rocks or other driving surfaces. There's also downhill assist and hill-start assist as well as active traction control and vehicle stability control. As for on-road safety, Lexus has made its Safety System+ suite standard, and it comprises a Pre-Collision System together with pedestrian detection, lane departure alert, automatic high beam control and high-speed dynamic radar cruise control. Our test of the 2018 model lamented the lack of the latter in standard specification, but that matter has now been addressed. For on-road comfort, there's also the Kinetic Dynamic Suspension System, or KDSS, and an available adaptive variable suspension that has electronic control instead of just a fluid-based setup as in the KDSS. Any pricing adjustments have not yet been announced.