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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

A replacement for the Lexus CT 200h is due to arrive in 2021

On the hunt for a reasonably priced gas-electric hybrid-powered compact, but want something a little nicer than the oddity that is the Toyota Prius? You probably remembered that Lexus made the CT 200h. That's made, as in the Prius platform mate was discontinued in 2017. But word on the street is that Lexus is working on a replacement, according to Autocar in the UK. The outlet spoke to Lexus Europe's head honcho, Pascal Ruch, at the Geneva Motor Show recently, who shed some light on the matter. According to the report, a new CT 200h is set to arrive sometime in 2021 and will be built on Toyota's latest TNGA (Toyota New Global Architecture) modular platform. TNGA these days underpins a majority of Toyota's current models, from the new Camry, to the new Corolla, the current Prius, and even the new RAV4 and Highlander. But what isn't so clear is whether the CT 200h will keep its hatchback body style. A few years ago, we even heard the CT 200h could be replaced by a hybrid crossover. But nothing's confirmed. The original CT 200h used Toyota's old "New MC Platform." When new at the time, it underpinned many models from the third-generation Toyota Prius and Prius V, to the last Scion tC, Scion xB, the outgoing Toyota Corolla, the previous Toyota RAV4, and many other JDM-specification Toyota models. The CT 200h also pretty much utilized the same 1.8-liter 2ZR-FXE inline-four and electric motor hybrid powertrain as the Prius. It also produced the same total 134 horsepower and 153 pound-feet of torque. Despite being discontinued in the U.S. two years ago, Lexus continued with the CT 200h in Europe, where it sold, but modestly. And despite not being too hot of a seller here stateside as well, Lexus is adamant about keeping it in the portfolio as the automaker continues to push for more fuel-efficient hybrid models. Over the long-term, Lexus plan hopes to boost its global market share of hybrids to 50%. "Europe has a great strategic importance for Lexus because it's seen as a leading region for technology and design," Ruch told Autocar in its interview. "Our hybrid sales are highest in Europe, China and Japan will electrify [internal combustion engines] and the wider U.S.

J.D. Power study sees new car dependability problems increase for first time since 1998

For the first time since 1998, J.D. Power and Associates says its data shows that the average number of problems per 100 cars has increased. The finding is the result of the firm's much-touted annual Vehicle Dependability Study, which charts incidents of problems in new vehicle purchases over three years from 41,000 respondents.
Looking at first-owner cars from the 2011 model year, the study found an average of 133 problems per 100 cars (PP100, for short), up 6 percent from 126 PP100 in last year's study, which covered 2010 model-year vehicles. Disturbingly, the bulk of the increase is being attributed to engine and transmission problems, with a 6 PP100 boost.
Interestingly, JDP notes that "the decline in quality is particularly acute for vehicles with four-cylinder engines, where problem levels increase by nearly 10 PP100." Its findings also noticed that large diesel engines also tended to be more problematic than most five- and six-cylinder engines.