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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

2014 Lexus GS gets eight-speed auto, other enhancements

The Lexus GS was totally redesigned for the 2013 model year, but Lexus is already tweaking its midsize luxury sedan. While a handful of small changes are being made, the big news for the 2014 model year is that rear-wheel-drive GS350 models will be getting a new eight-speed automatic transmission for improved fuel economy and performance.
Official EPA estimates have yet to be released, but Lexus expects this new transmission to return 19 miles per gallon in the city and 29 mpg on the highway - an improvement of 1 mpg highway. The GS450h still uses a continuously variable transmission, but Lexus says that it has been optimized to mimic the shift points of an eight-speed automatic. The final powertrain change made to the 2014 Lexus GS include tweaks to the GS350's engine intake and exhaust systems, which should help give the sedan a sportier feel.
Inside, Lexus has added Siri Eyes Free inside both the GS350 and GS450h, which allows drivers to use their iPhone's Siri voice assistant simply by pushing a button on the steering wheel. Other changes include a new full-color head-up display, and an available power trunk opener. A new Luxury Package adds LED fog lights, 18-inch "superchrome" wheels on the GS350 and 18-inch graphite-finish wheels on the GS450h. Interesting, the optional Lexus Night View system has been dropped.

Lexus still planning seven-seat crossover

In case you're thinking, "But Lexus already has a seven-seat crossover in the GX 460," that's actually a proper SUV - the body-on-frame kind with the massive footprint and floaty handling. A report in Automotive News says that Lexus is trying to figure out how to produce a true crossover with space for seven humans, with the options narrowed down to growing the RX (pictured) or sorting out a brand new model.
How badly does the brand want it? Its chief told AN that another row is first on the list of dealer requests, that the offering could be worth 35,000 more sales per year and they don't care if it eats into five-seater RX sales - "We want it." But hey, when 40 percent of monthly sales are made up of the RX, and Lexus moved more than 103,000 of them in 2013, it's understandable that the company wouldn't mind risking a small hit for the chance to increase sales by a third of their current levels.
Toyota applied to trademark the name TX and that's already been mooted in reports as a replacement for the GX, said to end its life in 2016. The latest report, however, suggests that the GX might not go away since it's "highly profitable for the automaker, even at low volumes," and that "TX coding could merely be for a seven-seat variant of the RX 350." AN also wonders if this larger hauler would stay on the recently lengthened Toyota Highlander platform, which offers meager third-row seating, or switch to the rear-wheel-drive platform used by the IS and GS for tauter responsiveness. With Lexus saying it will be at least two years before it could be brought to market, we have a while to wait yet to find out.