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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus readying hot IS F Coupe

The 2014 Lexus IS sedan has been turning heads and dividing public opinion since we first drove it. Then, as now, we knew that a revamped IS F would be in the offing at some point, but until today we had know idea what form the Lexus would take.
Our first ever batch of 2015 Lexus IS F spy shots has just come across the transom, and the camouflaged coupe - that's right, there are just two doors this time out - is awfully intriguing at first glance. A much more aggressive front end is prominent, as is the slinky roofline that finishes in a pert rear end. The signature IS grille is still in effect here, at least in terms of the shape, and while the headlamps are covered up, we'd expect some variation of the slash-like units on the 2014 IS.
Hinting at the car's performance intentions are large slotted brake rotors with significantly sized calipers, all tucked in behind dark-finish wheels. Quad exhaust tips and a retractable spoiler can be seen at the back of the car.

2018 Lexus RX 450hL hybrid will start just over $50,000

Lexus has announced pricing on its 2018 RX 450hL, saying that its new three-row, all-wheel-drive hybrid crossover will carry a starting MSRP just $1,550 higher than the non-hybrid AWD RX 350L when it goes on sale starting in April. The RX 450hL will start at $51,615, positioning it right in-between luxury crossover competitors like the Mercedes-Benz GLE 350 and Infiniti QX60. The Luxury package, which adds features like semi-aniline trimmed seats, interior LED ambient lighting, laser-cut wood trim and 20-inch machine-finished alloy wheels, bumps the price up to $55,550. Prices include a $995 delivery, processing and handling fee. Lexus says the 450hL will get new features like second-row captain's chairs, leather-trimmed seats and complimentary Lexus Inform Safety Connect and Service Connect membership for the first 10 years of ownership. Standard safety features include a pre-collision system with pedestrian detection, lane-keep assistance, intelligent high beam headlights and all-speed dynamic radar cruise control. The RX 450hL combines a 3.5-liter V6 engine with two high-torque electric drive motor-generators to produce 308 in combined horsepower, with an EV mode allowing it to run on pure electric power at lower speeds for short periods. Lexus hasn't yet released fuel-economy figures for the hybrid, but the conventional RX 450h is rated at a combined 30 mpg by fueleconomy.gov. Lexus has added 4.3 inches to the rear body length of the 450hL and added more room for third-row occupants by incorporating a steeper tailgate. We've previously covered the introduction of the three-row RX 450hL and the 2018 RX 350L, which is powered by a 290-hp 3.5-liter V6 and is available in both front- and all-wheel-drive. The latter starts at $48,665 and goes up to $55,080. The RX line has been Lexus' best-selling model, with sales of 108,307 units in 2017.Related Video: