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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Toyota's 'green bond' an industry first, quickly rises to $1.75 billion

Toyota is greasing the skids for more green car purchases with the announcement of a $1.75-billion bond designed to finance the purchase of high-efficiency Toyota and Lexus models. The Asset-Backed Green Bond is a first for the automotive industry and is making a lot of money available to buy or lease the following vehicles: any of the four Prius variants, Camry Hybrid, Avalon Hybrid, RAV4 EV, Lexus CT 200h and Lexus ES 300h. Originally, the bond was set at $1.25 billion, but Justin Leach, manager of public relations for Toyota Financial Services (TFS), told AutoblogGreen that demand was high and it was quickly oversubscribed. TFS has been looking at more ways to diversify its portfolio after a Diversity & Inclusion Bond that was announced in early 2013 and, with the new Green Bond, TFS is offering something for the "number of investors out there who are looking for investment opportunities in green." The way the money from the bond is used, basically, is that TFS takes the $1.75 billion and uses it to finance the purchase or lease of the nine vehicles listed above. As of right now, all the eligible vehicles are plug-in or hybrids, but the rules simply say that the cars in the program have to meet certain "powertrain, fuel efficiency and emissions" criteria. That means: Minimum EPA estimated MPG (or MPG equivalent for alternative fuel vehicles) of 35 city / 35 highway California Low-Emission Vehicle II (LEV II) certification of super ultra-low emission vehicles (SULEVs) or higher, which would include partial zero emissions vehicles (PZEVs) and zero emissions vehicles (ZEVs). TFS raises plenty of billions in other ways for the rest of the lineup, and got into asset backed securities in 2010, Leach said. Given the success of this first Green Bond, Leach said he expects TFS to keep this idea in its arsenal. "This one was so well received, I would be surprised if we didn't see it again," he said. "If anyone was going to do it, it should be Toyota, right?" Toyota Financial Services (TFS) Issues Auto Industry's First-Ever Asset-Backed Green Bond Bond Proceeds to Fund Consumer Loans and Leases for Toyota's Leading Portfolio of Green Vehicles TORRANCE, Calif., (March 24, 2014) – Toyota Financial Services (TFS) issued the auto industry's first-ever Asset-Backed Green Bond in the amount of $1.75 billion.

Lexus tops Consumer Reports reliability rankings, unseating Mazda

Lexus is back on top of Consumer Reports' annual reliability rankings. Toyota Motor Corp's luxury division dethrones last year's winner, upstart Mazda, to second place, while the Toyota brand itself rounds out the podium in third place. In general, while Asian brands topped the list, Europeans ranked second, and domestics brought up the rear.  Lexus' high marks stem from the Land Cruiser Prado-based GX SUV, which got a perfect score of 100. Mazda's second place finish was the result of strong showings by the Miata, CX-9, CX-5, and CX-30, but dragged down by the Mazda 3's mid-pack score. Likewise, nearly all of Toyota's lineup, from Prius to Avalon, all had very high marks, but the RAV4 and Corolla Hatchback brought down the class average. Like last year, the only American brand to break into the top ten was Buick, which ranked 5th thanks to good scores for the Envision and Encore (though the Enclave ranked sub-par). Eight of the top 10 brands were Japanese, with Infiniti in 4th, and Honda, Subaru, Acura and Nissan following Buick in that order. Mini, in 10th place, was the only European brand in the top 10. The bottom spots went to Jeep, Tesla, and once again Lincoln in dead last. While all Lincolns received poor scores, the Aviator was notable for getting only 3 points out of 100. Similarly, last year's lowest-scoring vehicle was the Ford Explorer, with which the Aviator shares a platform. It wasn't all gloom from the domestics, however. The Chevrolet Trailblazer tied the Lexus GX with a perfect score, but overall Chevy brand ranked 14th, pulled down by the Corvette, Silverado 1500 and Tahoe. The Tahoe tied with the GMC Yukon with the lowest scores this year, just 2 points each. Both the Silverado 2500HD and the nearly identical GMC Sierra 2500HD were among to top scoring American vehicles, along with the Ford Bronco Sport, Mustang Mach E, Ranger and Chrysler 300. Consumer Reports also points out that the oft-said line that electric vehicles are less prone to problems due to fewer moving parts isn't necessarily true. The Audi E-Tron and Tesla Model X each got a score of 5, the lowest of their respective brands, due to more and more technology being crammed into these higher-priced EVs. For a complete list of rankings by company and of individual models, check out the full study at Consumer Reports. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.