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Lexus trademarks enigmatic LX 600 nameplate

An American trademark filing suggests Lexus is about to expand its lineup of SUVs with a range-topping model named LX 600. The new nameplate asks many more questions than it answers. Discovered by AutoGuide, the filing seemingly corresponds to a stronger evolution of the Toyota Land Cruiser-based LX 570 that currently occupies the top spot in the Lexus SUV hierarchy. LX is, of course, the model, while 570 denotes the presence of a 5.7-liter V8 under the hood. By that logic, an LX 600 should have a 6.0-liter engine, and very likely a V8; we can't imagine Lexus selling an LX with 10 or 12 cylinders, for better or worse, and a 6.0-liter V6 would be a mammoth of an engine. One of the question marks hovering around the filing is whether 600 actually corresponds to the engine's displacement. There isn't a 5.0-liter V8 between the LS 500's fenders; it's powered by a twin-turbocharged, 3.5-liter V6. Carmakers are moving away from large-displacement engines to comply with looming emissions norms, and Toyota is on the front lines, so the theory of a 6.0-liter V8 in a Lexus flagship — even one that's relatively old-school — struggles to hold water. An earlier report claims the next-generation Toyota Land Cruiser will ditch its V8 in favor of the aforementioned V6, and it might be available with the LS 500h's gasoline-electric hybrid powertrain. The LX has always been nearly identical to the Land Cruiser in the engine bay, so it will likely surf the downsizing wave, too. Our intuition tells us 600 is too high for the base model, and the flagship hybrid would logically be dubbed 600h. Here again, we've reached a body-on-frame cul-de-sac. We can't forget about the possibility that Lexus will not slap the LX 600 nameplate on anything. Automakers routinely trademark names to protect them without planning on using them. The company hasn't commented on the trademark filings, and it hasn't shed light on the next-generation LX, so the speculation will continue until official information emerges. It's tentatively scheduled to make its debut in 2021, and arrive in showrooms in 2022, about a year after the new Land Cruiser. Featured Gallery 2019 Lexus LX 570 View 42 Photos Auto News Lexus SUV Luxury

Lexus says it's not worried about LS sales decline in face of S-Class, Model S

The Lexus LS is old. Sure, it received a refresh for model year 2013, but it hasn't had a clean-sheet redesign since George W. Bush was in office. It's the oldest vehicle in its segment, debuting in 2007, a full year before the current-gen BMW 7 Series, two years before the Hyundai Equus and Jaguar XJ and three years before the Audi A8.
This is particularly troubling as buyers flock to the heavily redesigned Mercedes-Benz S-Class, which debuted late last year, and the all-electric Tesla Model S. Despite this move, though, Lexus is (worryingly in our minds) not at all concerned.
"We don't feel it's a problem with the car," Brian Smith, VP of marketing for Lexus, told Wards Auto. "Many of the buyers in that segment want what's new and they're trying it."

6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.