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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

2016 Lexus RX sharpens up for round four

Go back a couple of decades and no one would have heard of a luxury crossover. Most of the benefits of a luxury sedan and an SUV with few of the drawbacks? Unheard of. Then 1997 rolled around and two vehicles changed the face of the industry forever. One was the Mercedes M-Class. The other was the Lexus RX. And both have seen their successors unveiled at the New York Auto Show this week. The new Mercedes GLE that takes the place of the M-Class, we've already brought you from the floor of the Javitz Center. Now it's time for its Japanese rival. Now entering its fourth generation, the new RX is distinguished from its predecessors with a far more revolutionary design than that which separated the previous three: It's altogether more angular, more recognizable, more... Japanese – from the oversized spindle grille to the sharp taillights and at every pointy point in between. Of course it's not quite as edgy as its kid brother, the NX, but it has to appeal to a more conservative customer base. They'll get to choose once again between the RX 350 with conventional V6 and the RX 450h with its hybrid powertrain, both of which have been upgraded to produce 300 horsepower. The interior has likewise been updates as well, with more space and enhanced equipment. All of which ought to help the RX remain the top seller for Toyota's luxury division. Related Video:

Lexus flagship spotted testing in the desert

Most of the Lexus line-up has been updated with the company's unique design language. Whether you love it or hate it, most of the company's cars are impossible to confuse for something else. But during this time of transformation, the flagship LS sedan has lingered with a very mild, sedate shape. These spy photos show the LS has gone under the knife. That being said, we can't really say how different the LS is going to look for sure because Lexus has employed some impressive camouflage. If we didn't know better we'd say it looks like the LS is going retro with round reflector headlights and some rear tailfins. But we do know better, so don't look for those features to make it to the production model. What we can make out is the lower half of the Lexus "spindle" grille. The camouflage wrapping is pressed up against a trapezoidal shape at the front reminiscent of what we've seen on other Lexus models. It looks like a large version of it as well. This Lexus seems to still be quite long, and based on where the rear passenger is in the photos, it still seems to have loads of space for rear passengers. It's difficult to tell if this is a long wheelbase model or a standard one, but if it is long wheelbase, it's proportioned quite nicely. It looks like there will be quite a large C-pillar on this LS too. Our spy photographer expects this car to be revealed next year as a 2018 model available with a V8 and possibly a hydrogen powertrain. So if you want one of the last low-key LS models, you'll want to get the current version because its days are numbered. Related Video: