Premium Package With Cd Changer Leather Moonroof Memory Package Well Equipped on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lexus LM is a first-class minivan that's not for America

Although they might get a bad rep for not being "cool," minivans can be some of the most unique and interesting vehicles on the market. Their spacious size and clever packaging allows for design and functionality that cannot be found in any other type of family hauler. Lexus proves as such with the debut of its flagship luxury MPV, the LM, a wild-style van that can be ordered as a sort of personal private limousine with a 26-inch screen. Sadly, it's only for China and other Asian markets. Based on the Toyota Alphard, the LM caters to a Chinese market that places major importance on luxury and comfort for the on-the-go business professional. That means privacy and space, so in addition to a seven-seater configuration, the LM can be ordered in a four-seat chauffeur setup. It includes two gigantic reclining captain chairs (separated by an armrest with built-in touch control panel), a partition with power glass and a built-in 26-inch screen, a 14-liter fridge, umbrella storage, and a 19-speaker sound system. To ensure optimal tranquility, the van has double-layer noise-reducing glass. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. No matter the intended use of minivans, whether for an executive or a sleepy four-year-old, one of their strengths is ride comfort. Lexus says the LM uses swing valve shock absorbers, a technology that was introduced on the cushy Lexus ES, to maintain an undisturbed and balanced ride. In addition to the choice of seat layout, buyers will have the choice between two drive setups and two powertrains. The LM 350 will have a 3.5-liter engine, while the LM 300h will use hybrid power with a 2.5-liter Atkinson four-cylinder engine. The LM will be available in front- or all-wheel drive. As for the styling, well, it builds on the already extreme exterior of the Alphard, with slightly more chrome. The spindle grille has never been a passive feature, and this is one of the biggest applications Lexus has ever approved for production. The body, however, features muscular curves and sharp lines for an overall sleek effect. It is available in black and pearl white paint schemes. Just not for the U.S. market.

Lexus NX will be produced in Canada

OTTAWA/MONTREAL — Toyota Motor Corp will build its Lexus NX luxury crossover vehicle at a Canadian plant starting in 2022, the company said on Monday, a decision that Prime Minister Justin Trudeau said demonstrated the value of the country's international trade agreements. The plant will invest hundreds of millions of dollars to produce the Lexus NX and its hybrid version at the factory in Cambridge, Ontario, "supplying the entire North American market," Trudeau said in a presentation with Fred Volf, president of Toyota's Canadian unit. Citing Canada's trade agreements with Mexico, the United States, Europe and Asia, Trudeau said: "We have preferential trade access to two-thirds of the global economy. In fact, we're the only G7 country that has free trade deals with every other G7 country." Trudeau, who faces a tough re-election contest in October, said the plans by Toyota, one of the world's largest carmakers, will help guarantee 8,000 jobs and the factory. The announcement is a "counter narrative" for Canada's automaking industry following recent bad news from other automakers, said Flavio Volpe, president of the Toronto-based Automotive Parts Manufacturers' Association, especially in the province of Ontario. Fiat Chrysler Automobiles NV said in March it would cut a shift at its Windsor assembly plant, leading to 1,500 job losses, and General Motors said last year it would shut its Oshawa factory by the end of 2019. Plans to assemble the NX in Canada "means that Toyota's Canadian manufacturing operations are here to stay," Volf said, adding that the cars are "the most technologically advanced and the most in-demand cars in the Toyota-Lexus global lineup." On Sunday, Trudeau hosted Japanese Prime Minister Shinzo Abe in Ottawa. Both touted the benefits of a Pacific trade deal that U.S. President Donald Trump walked away from. Trudeau said he had discussed the project to build the Lexus NX in Canada with Chief Executive Akio Toyoda on April 1. "When we last chatted just a few weeks ago, we discussed the potential of this new Lexus mandate," Trudeau said.