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Lexus made an LX ride-on for a child with cerebral palsy

Ride-on vehicles, or Power Wheels as many know them, are a perfect way for young children to experience driving and cars for the first time. Unfortunately, certain congenital disorders can prevent some children from having that from experience. Lexus, in collaboration with Givewith and the Cerebral Palsy Foundation (CPF), wanted to help reduce the barrier of access to fun mobility, and has created an LX ride-on specifically customized for a girl with cerebral palsy.  Six-year-old Finley Smallwood has the most common motor disorder that affects children, cerebral palsy. According to the Center for Disease Control and Prevention (CDC), cerebral palsy is "a group of disorders that affect a person’s ability to move and maintain balance and posture." Because of this, she is unable to use ride-on vehicles the way they are currently built. Lexus was inspired by Finley to design and develop solutions that could get here into a car. The ride-on, which has the looks of a topless LX SUV, has several custom features. Finley has a tough time sitting for a long time, so Lexus added waist-high side padding and modified the seat. The LX ride-on also has an adjustable headrest, and a five-point harness to keep the driver safe, stable, and secure. Ingress and egress on current ride-ons can also be difficult, so Lexus lowered the vehicle and increased the size of the doors.  The largest change is the method of control. Because some children with cerebral palsy might not be able to use a foot pedal or have the strength to use a steering wheel, this ride-on doesn't have either. Instead, Lexus configured an armrest joystick to control the vehicle's direction and acceleration.   Lexus delivered the LX to Finley in March, which is National Cerebral Palsy Awareness Month. For a video profile of Finley and a behind-the-scenes look at the vehicle's development, visit Givewith.com. Related Video:     Featured Gallery Lexus CPF Power Wheels Auto News Toys/Games Lexus

2021 Lexus LX 570 gets an Inspiration Series run of 500 units

The 2021 Lexus LX 570 will haul its 13-year-old bones into the 2021 model year with the enticements of the Sport Package, along with an Inspiration Series model produced in a run of 500 examples. New features and options for 2021 are Amazon Alexa capability, Nori Green exterior paint, and interior leather colored Glazed Caramel. The Sport Package dials up bodykit add-ons for the front and rear fascias, a sport grille, body-colored side mirrors with chrome accents, and forged 21-inch wheels outside. A black headliner inside broods over semi-aniline leather trim offset with leather in black, Cabernet, or that new Glazed Caramel hue.  The LX Inspiration Series can be had in either Black Onyx or the $425 White Pearl exterior. Outside, it goes heavy on the sinister. A black grille features a black chrome surround, there are black headlamps and taillights with smoked lenses to go with black fog lamps, black trim around the windows and black chrome garnish elsewhere, black roof rails and door handles, and black badges on the back of tailgate. The rolling stock is a set of 21-inch black wheels with black center caps. The limited-edition spent all its fun money on the exterior, the interior left with unique floor and cargo mats, and unique key gloves.  All models come with the Lexus Safety System+ that groups features like Blind Spot Monitor with Rear Cross-Traffic Alert, Panoramic View Monitor, Multi-Terrain Monitor, and Intuitive Parking Assist. The engine bay retains its 5.7-liter V8 throwing 383 horsepower and 403 pound-feet of torque, shifting through an eight-speed automatic and sending power to all four wheels through a Torsen limited-slip differential. If an LX 570 ever sees an unpaved road, it will have nothing to fear, equipped standard with its Crawl Control system that comes with Turn Assist and Hill-start Assist Control. On sale as of now, prices on the two-row, five-seat LX 570 and the three-row, seven-seat model have gone up by $100. The two-row starts at $86,580 and gets a $1,025 destination charge, totaling $87,605. The three-row starts at $91,580 and gets a $1,295 destination charge, so it starts at $92,875. Lexus didn't mention pricing for the Sport Package or the Inspiration model, both of which are exclusive to the three-row, and they're not on the Lexus configurator as of writing, so speak to your dealer about those if they speak to you. Related Video:    

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.