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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

2014 Lexus IS 350

Long regarded as one of the best driver's cars of all time, the BMW 3 Series has always been targeted by luxury automakers trying to create their own exciting, bang-for-the-buck sport sedan. For years, BMW has managed to ward off would-be rivals to its iconic 3 Series, but the combination of a softened F30 and solid, hard-hitting competitors could soon relieve the car of its crown. While the all-new Cadillac ATS has received the most publicity in this segment since its introduction, the 2014 Lexus IS has come on strong in its third generation to put plenty of heat on the 3 Series as the current-best luxury sport sedan.
The IS might be Lexus' most important launch in some time, as a new, strong attempt to draw younger buyers into showrooms. Rather than taking the same conservative path as the preceding IS, Lexus attacked the new car's design with enthusiasm. Exaggerated exterior styling, while certainly polarizing, definitely gets this car noticed.
We've certainly noticed the 2014 IS, with a couple of first drives (for the IS 250 prototype and the IS 350 F Sport) and a Quick Spin so far. This time around we had a chance to get a little more intimate with a staple of the new IS lineup: the non-F Sport, rear-wheel-drive IS 350.

2019 Lexus UX now the most affordable Lexus

The 2019 Lexus UX subcompact crossover now has official pricing, and it makes it the most affordable Lexus model available. The standard, non-hybrid Lexus UX 200 starts at $33,025, and the hybrid Lexus UX 250h starts at $35,025. This means the base UX is roughly $4,000 cheaper than the next most affordable Lexus, the compact NX 300 crossover. Not only that, but the UX 200 undercuts some of the little crossover's main rivals such as the Mercedes-Benz GLA 250 and BMW X1. The former starts at $34,945, and the latter starts at $34,895. With the basic Lexus UX 200, you get a naturally aspirated 2.0-liter four-cylinder engine that's also found in the new Toyota Corolla hatchback. It makes 169 horsepower, 151 pound-feet of torque, and it goes solely to the front wheels via the same kind of CVT as the Corolla, complete with 10 selectable ratios and a special short-ratio gear for takeoff. If you want all-wheel-drive, you'll have to opt for the UX 250h hybrid. That model features 175 horsepower and a rear electric motor to provide power to the back wheels. Notably, both of these UX models are significantly down in power and torque compared with the aforementioned German rivals. The Mercedes GLA 250 makes 208 horsepower and 258 pound-feet of torque, and the BMW X1 makes 228 horsepower and 258 pound-feet of torque. Regardless of whether you pick the basic UX 200 or the UX 250h, you'll get at least a six-speaker sound system with a 7-inch infotainment screen. It also comes with Apple CarPlay, though Android Auto is not available. The UX models can be optioned with larger infotainment displays all the way up to a 10.25-inch example. All models also come standard with adaptive cruise control, lane-keep assist and forward collision prevention with pedestrian detection. The UX 200 will be the first on sale starting this December, and the UX 250h hybrid will become available the following month. Related Video: