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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Japanese earthquakes send ripples through auto industry

The earthquakes since April 14 in Japan's Kumamoto Prefecture on the island of Kyushu are having aftershocks on the US auto industry, particularly for Toyota. The company shut down most of its factories in the country due to parts shortages, and the plants will be closed at least through April 23. "Decisions regarding recommencement of operation at plants in Japan will be made on the basis of availability of parts," the company said in a statement. According to Automotive News, Toyota's closed factories include a vast range of popular models in the US, including the Toyota Prius, Mirai, RAV4, 4Runner, Land Cruiser, Lexus ES, LS, IS, GS, RC, NX, RX, GX, and LX. The company's only sites in Japan that are still open build Hino trucks, Daihatsu models, and the Toyota Century limo. Toyota isn't yet sure whether these shutdowns could lead to vehicle shortages in the US. "As you can imagine, we are still reviewing the situation and working to learn more," company spokesperson Aaron Fowles told Autoblog. "While we know that production will be suspended in stages at most of our vehicle assembly facilities in Japan between April 18th and the 23rd, we do not know if they will continue production suspensions. Also, any effects to our inventory and/or sales have yet to be determined." He expects the automaker to know more in the coming days. Many of the affected Toyota plants aren't even in Kumamoto Prefecture, but major suppliers have factories in the region. For example, Aisin Seiki and Renesas Electronics both had to shutdown operations at plants in the area, according to Automotive News. Toyota isn't the only automaker affected. Nissan experienced a brief slowdown but was back to work on Monday, and Honda has suspended a motorcycle plant in the region until Friday. Mitsubishi had to close a production line due to the parts shortage, according to The Japan Times, but it didn't affect US models. "A supplier to our Mizushima plant has been impacted but they only supply an engine part for our mini car line. That line has been temporarily shut down due to that situation," spokesperson Alex Fedorak told Autoblog. "That same plant builds the Lancer and i-MiEv and there has been no impact to that line and production continues uninterrupted." Two major quakes hit Kumamoto Prefecture around Kumamoto city in the past week. The first on April 14 measured 6.4 magnitude, and a second on April 16 measured 7.3.

Lexus GX 460 SUV gains technology on the road, and off of it

Lexus has updated its GX 460 SUV for 2020. The GX 460 is one of the longer-running SUV models on the market, as it was originally unveiled around a decade ago and it's still based on the sturdy Toyota Land Cruiser Prado, which is a touch more compact than the U.S. market Land Cruiser. The refresh gives the model some new touches to keep it in line with other current Lexus products, including a more contemporary spindle grille and new headlights, but it's restyled along the same moderate lines as the previous updates the GX 460 has received during its tenure. There are color and trim adjustments, including the addition of very red leather, but the powertrain remains the same: the 301-horsepower 4.6-liter V8 with 329 lb-ft or torque. But still, the ladder-frame GX 460 has off-road agility thanks to its Prado DNA, and those capabilities are now enhanced with a new Off-Road Package made available on the Luxury trim level. Cameras feed to multi-view and panoramic monitors to give the driver a better idea of the vehicle's surroundings off the beaten path, and Crawl Control and Multi-Terrain Select make it easier to handle the surfaces underneath the GX 460. Crawl Control keeps the vehicle progressing steadily in low range, also utilizing what Lexus calls "virtual" locking diffs. The GX 460's drivetrain comes with a Torsen limited slip differential, too. Multi-Terrain Select regulates wheelspin and can be automatically set to perform best in mud, sand, loose rocks or other driving surfaces. There's also downhill assist and hill-start assist as well as active traction control and vehicle stability control. As for on-road safety, Lexus has made its Safety System+ suite standard, and it comprises a Pre-Collision System together with pedestrian detection, lane departure alert, automatic high beam control and high-speed dynamic radar cruise control. Our test of the 2018 model lamented the lack of the latter in standard specification, but that matter has now been addressed. For on-road comfort, there's also the Kinetic Dynamic Suspension System, or KDSS, and an available adaptive variable suspension that has electronic control instead of just a fluid-based setup as in the KDSS. Any pricing adjustments have not yet been announced.