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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2019 Lexus ES is first mass-produced car to replace side mirrors with cameras

Concept cars have been trying to replace side mirrors with cameras for decades, and now Lexus is actually going to do it on a production car. There's one important caveat though: It's only for Japan. First implemented for the recently redesigned (and recently reviewed) 2019 Lexus ES, the side mirrors are being replaced with small, aerodynamic camera stalks. Those small cameras tucked into the stalks provide a constant video feed to five-inch screens placed at the base of the car's A-pillars. The biggest reason manufacturers are pushing this kind of tech is to improve aerodynamics. Swapping those side mirrors out for something much smaller creates less drag, and ultimately, better fuel economy. Lexus says there are a couple other advantages for going digital here too. For one, the camera modules are able to resist the accumulation of raindrops and snow due to their design. There's also less wind noise since the mirrors cut through the air so well. This will become even more important as silent electric cars trickle their way onto the market. The actual visibility is supposed to be better as well. Lexus says that the view is "enhanced" when you activate a turn signal, and helps provide better rearward vision when put into reverse — think Honda LaneWatch, but way cooler. We won't be seeing this futuristic-looking side mirror technology in the U.S. for some time, because it's still not legal here. The technology is legal to use in Europe, but Lexus says it'll only be offered in Japan for the time being. Audi, though, will be bringing its side camera mirror technology to Europe by the end of the year with the E-Tron. There's still no release date on the electric SUV, but it might be the first to market with the tech on that continent. Audi wants to bring side mirror camera technology to the U.S. in its E-Tron, but the regulations still need to be changed to allow that here - the E-Tron is expected to be for sale in the U.S. sometime in 2019. Buyers in Japan will be able to scoop a Lexus ES with the tech this October. Related Video:  

Lexus IS, new and old, and LFA to make splash at SEMA

Lexus has announced its Specialty Equipment Market Association (SEMA) show cars: a group of eight Lexus IS sedans spanning all three generations, and a 2012 LFA supercar. One of the show cars, a custom 2014 Lexus IS 350 F Sport, is a creation penned by IS fan Rob Evans, the winner of a contest to design a Lexus SEMA show car.
The standouts in the group of Lexus IS show cars, in no particular order, are a 700-horsepower 2014 Lexus IS 340 (it has a heavily modified Toyota Supra inline six swapped in, which is stroked out to 3.4 liters, hence the nomenclature change) by Philip Case and a supercharged 2004 Lexus IS 300 by Maricar Cortez. Both cars prove that oldies can be goodies - the venerable Supra 2JZTE engine, which ceased production over a decade ago, lives on in a 2014 platform, and the 2004 IS 300 gets a supercharger and remains relevant through the use of electronics, such as a back-up radar sensor, upgraded headlights and more.
Of course, the LFA by Guy S. De Alwis will be a stand out on its own, but unfortunately Lexus only provided us with a couple pictures that don't do it justice. We'll have to take a closer look at it on the show floor. Same goes for the IS penned by contest-winner Rob Evans, of which only a rendering was provided.