2013 Lexus Es 300h Base on 2040-cars

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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Lexus postpones 2021 IS debut indefinitely

The new 2021 Lexus IS sports sedan was scheduled to make its debut today, but Lexus has made the decision to postpone the digital unveiling indefinitely. Lexus cites respect for "the recent global situation" as the reasoning for the postponement.  This week, Lexus released a simple statement on the digital debut of the 2021 IS. "Considering the recent global situation, Lexus has respectfully postponed the premier of the new IS, which was originally scheduled for 8:00 a.m. Japan Standard Time, June 10," it said. "Revised timing will be announced soon." With worldwide outpouring of civil protests in regards to the death of George Floyd, police brutality and the movement for police reform — all in the midst of a pandemic — it seems like a malapropos time to unveil a new car. Autoblog reached out to Lexus for further clarification on when the car would debut, and the company said it hopes to have more news at a later date. When it does debut, the next-generation sports sedan will utilize rear-wheel drive, and we expect all-wheel drive to be an option. According to a report from Motor Trend, the new IS will ride on an evolutionary modified version of its current "New N" platform, as opposed to an all-new setup, but that is unconfirmed. Like the current IS, the upcoming IS will likely offer both four-cylinder and six-cylinder powertrains options, though it is unclear what the power will look like. Related Video:

40+ cars that barely avoid the gas guzzler tax

The Gas Guzzler schedule, with mpg ratings and charges that haven't changed since 1991, lays out which fuel-swillers owe what to Uncle Sam.
I started thinking about the "Gas Guzzler Tax" - considerably less well known as The Energy Tax Act of 1978 - when I was driving Dodge's new Challenger SRT Hellcat last week. Unsurprisingly for a car that can burn 1.5 gallons of gas per minute at max tilt, theoretically able to empty a full tank of premium in about 13 minutes, the Hellcat will be subject to the Gas Guzzler Tax schedule when it goes on sale.