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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

J.D. Power customer survey of dealers counts Cadillac, Buick as big winners

Cadillac and Buick have taken the trophies in J.D. Power's latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten percent more likely to buy their next car from the same brand.
Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year's winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did "best practices" like "providing helpful advice." Who knew?
You can find details on those and more findings in the press release below.

Lexus recalls 4,200 NX crossovers due to missing welds

Lexus is recalling about 4,200 units of the 2022 NX due to missing spot-welds. Announced in April 2022, the campaign includes the NX250, the NX350, the NX350h, and the NX450h+, and the Japanese company has asked its dealers to stop selling the vehicles in their inventory. Documents published by the National Highway Traffic Safety Administration (NHTSA) explain that some spot-welds might have been missed during the production process. They're located around the mounting areas for the front shock absorbers. Leaving out these welds can cause some of the other welds and the surrounding panels to weaken or crack over time, which could in turn make it possible for the front shock absorbers to separate from their mounting area. This would increase the risk of a crash by causing the driver to lose control of the vehicle. The recall includes 4,215 examples of the NX, though Lexus estimates that fewer than 1% of those are missing welds. It will begin notifying owners of potentially affected vehicles by mail on June 6, 2022. They'll be asked to take their NX to an authorized dealer so that a mechanic can check for missing welds. Lexus is still developing a solution to the problem. In the meantime, it has asked its dealers to stop selling the NXs potentially affected by the recall that are still in inventories across the nation, though as of writing only 12 units have been identified. Weld-related recalls are mercifully rare but not unheard of. In 2019, Subaru recalled 2,107 new Outback and Legacy models due to faulty welds below the cowl panel, and 293 units of the Ascent were recalled in 2018 because they were missing a series of spot welds on the B-pillar. At the time, the company explained that the 293 crossovers without the proper welds would be destroyed and replaced. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.