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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Latest Lexus LC500 Inspiration Series coupe sports a carbon-fiber roof, rear spoiler

The Lexus LC500 has been treated to a spate of Inspiration Series limited-edition models, and the 2021 LC500 coupe Inspiration Series has just been announced. This fifth such effort sees the LC500 don a carbon-fiber rear spoiler, a carbon-fiber roof, a limited-slip rear differential, a performance rod with damper for the rear suspension, and assorted visuals. The 471-horsepower naturally aspirated V8 is unchanged. Unlike the already-announced 2021 LC500 Inspiration Series convertible, which features a sky-like palette consisting of a blue exterior and a white leather interior, the 2021 LC500 Inspiration Series coupe goes dark with an Osdiian (black) exterior including black 21-inch wheels. Inside, there's black Alcantara with brown accents. Equipment includes a head-up display, 915-watt Mark Levinson audio system, and a SmartAccess Card Key. As with previous Inspiration Series models, including last year's Nori Green Pearl example and this Flare Yellow job from 2019, production is limited to 100 units for the U.S. market. Pricing has not been announced, but you can expect this stealth Lexus to roll into dealerships later this winter. Related video:

2019 Lexus UX 200 and UX 250h: Full details and specs from Geneva

Lexus is perhaps overdue to produce a small luxury crossover, in the vein of the hot-selling Buick Encore (which is a tiny bit smaller). And like the Buick Encore, it has a lower-tier brand counterpart: the Toyota C-HR, which is to the UX as the Chevy Trax is to the Encore. But enough about the Buick. What's the 2019 Lexus UX all about? For one, it is almost as outre as the C-HR, which is perhaps more radical because it's a lowly Toyota. Graced with a spindle grille and interior fixings that are influenced by, Lexus says, traditional Japanese crafts, it appears to be every contemporary Lexus trope combined into one compact vehicle — just 177 inches long in total, or about 5 inches shorter than a contemporary Corolla. That'll be good for the urbanites the UX is intended to woo, who need to park in tight spots. For wider, more open spaces, there are two powertrain choices. The 2019 Lexus UX 200 is one of the first applications of the new Dynamic Force Engine, a 2.0-liter inline-four with extreme thermal efficiency: 40 percent, Toyota claims. Read more about that engine (and the Direct Shift CVT, which the UX 200 also utilizes). The bottom line is, for the driver, the engines will be more fuel efficient and produce 168 horsepower, which represents an increase of 24 horsepower over the C-HR platform-mate, a sizable jump. The Direct Shift CVT should prove to be a more important improvement, offering more natural response when starting off from a stop. Anyone with CVT experience knows that this isn't a strong suit of that transmission type, even with years of attention paid to refining the experience. It's nice to see the sort of clever, driver-focused engineering that created the bizarre Lexus LC "10-speed" found in the LC 500h, which uses an e-CVT and a conventional automatic. It sounds strange and complex, but it works beautifully. We expect Direct Shift CVTs to be a serious improvement over the company's e-CVTs, and can't wait to test this aspect of the UX 200. The UX 250h snags the Dynamic Force engine and slaps a new hybrid system into it. Lexus expects the total output to be about 176 horsepower, which takes into account a rear axle electric motor (which makes the UX 250h all-wheel drive). That rear motor can accept up to 80 percent of available power at up to 43 miles per hour. It's not clear from the specs provided if the gasoline engine output differs from the UX 200.