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Lexus apologizes for anti-EV ad, Plug In America calls it 'outdated'

Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here. In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota): Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV. The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.

2021 Lexus LC 500 Convertible First Drive | Is less roof better?

The azure waters of the French Riviera are set ablaze by the setting sun as a cool breeze wafts in from the Mediterranean. The warm breath from the neck-level heaters commendably compensate. The 2021 Lexus LC 500 Convertible turns inland, the road winding through the rocky terrain like an ebony ribbon. A stunning blonde in a vintage Ferrari waves as she passes by; a man resembling Pierce Brosnan, but richer, gives a thumbs up. I'm sure someone is having this experience during their first drive of the new LC Convertible, but it sure isn't me. I'm in Scappoose, Oregon, which is as picturesque as it sounds. It's raining. Hard. An old woman in a Subaru pulls out of the Dutch Bros. So yeah, this won't exactly be a romantic tale of car and locale meeting on equal terms of grandeur. Resplendent in Flare Yellow paint, the LC Convertible couldn't be more conspicuous here if there were literal yellow flares bursting from its tailpipes. Yet, even on the Cote d'Azure, the LC would assuredly stand out. Being the color of an electric banana helps, but it’s a stunning car in any shade. From the A pillar forward, it's identical to the LC Coupe, but as expected, things change rearward. Currently available in two colors — black and "sand" — the four-layer soft top fits snugly over the cabin and creates a much different silhouette than the coupe. Although the LC's shoulder line rises to roughly the same point in both body styles, it meets a black trim piece on the coupe that creates the impression of a "floating" roof that extends deep onto the tail, resulting in a tiny trunk lid. By contrast, that shoulder line meets the convertible's roof directly, which pinches the rear quarter window, abruptly ends the roofline and creates a comparatively vast plain of a trunk lid. From the rear and with the roof up, the coupe is the more elegant car. Roof down, it's debatable. To these eyes, that rising shoulder line creates a bit of the hunchback look you get with the 911 Cabriolet. There are other design changes. The trunk lid kicks up further and extends wider, creating a more pronounced integrated spoiler. Within it is the relocated brake light. Covering the lowered roof is a rigid tonneau cover with humps that neatly align with the back seat's headrests. Between them is a small wind deflector that manages to be enough when the windows are raised to create an impressively serene cabin in the brief moments when the drizzle clears to motor al fresco.

Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."