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Lexus to offer no-haggle policy at dealers

The automotive world hasn't seen no-haggle pricing in the US since Saturn collapsed in 2009, but Lexus is about to bring it back. The idea originated in company discussions with dealers two years ago, with dealers saying that a segment of potential buyers didn't enjoy negotiating a price. In order to find out how firm pricing will alter the landscape, 12 Lexus dealers will begin the pilot project at the beginning of 2016. That means new and used cars, parts, and service will come with fixed prices, according to the Detroit Free Press. Jeff Bracken, general manager of the Lexus brand, held up a Phoenix Toyota dealer as a success story, noting that the dealer's no-haggle strategy has worked for 12 years. Outside consultants will train employees at the selected outlets, and its effectiveness will be examined nearly every week. Prices can be changed, "but the expectation is that they remain unchanged for months at a time," and any incentives can still be deducted from that set price. The key to getting usable results - whether the program sticks around or not - is that those 12 dealers have to accept that some customers are going to walk out the door if they can't get the deal they want. Bracken said he expects sales and market share to decline some once the project begins, but only for a few months. After customers get accustomed to it, Bracken said he expects the initiative to be a success and expand to other company dealerships in 2017, even if not all Lexus dealers sign on. Related Video: News Source: Detroit Free PressImage Credit: Mike Windle/Getty Images for Pandora Media, Inc. Lexus Car Buying Car Dealers Used Car Buying Luxury

Lexus sails the seas in luxury with its first-ever yacht

Lexus is taking its pursuit of luxury lifestyle offshore with a production version of its LY 650 yacht, revealed in Boca Raton last week. Now one can have an oceangoing Lexus to go with the LC 500 parked in the garage. Based on its Sport Yacht Concept revealed in 2017 and announced for production last year, the 65-foot yacht was developed with and built by Marquis Yachts LLC, which also adopted Toyota's latest manufacturing and quality assurance methods. The LY 650's styling was cooperatively penned with Nuvolari Lenard, which designs luxury yachts. Lexus and its partners designed the LY 650 with a high-tech hull that's a combination of lightweight but rigid CFRP (carbon fiber-reinforced plastic) and GFRP (glass fiber-reinforced plastic), to reduce weight without sacrificing structural integrity. The LY 650 is powered by dual Volvo Penta IPS1350 marine engines making 1,000 horsepower each, or buyers can choose 800 or 900 hp engines instead. The ship's master can even operate the LY 650 with a new LY-Link smartphone wireless connectivity system that controls the boat's functions and uses real-time information to assist navigation. Keeping seafarers entertained is an integrated Mark Levinson Surround Sound audio and entertainment system designed specifically for the LY 650 to offer "concert hall-like" acoustics in the main deck's salon. There are three decks: topside with secondary controls, salon on the main deck, and three cabins below that sleep six. "The LY 650 symbolizes the challenge taken by Lexus, which aspires to be a true luxury lifestyle brand, to venture beyond the automobile. A collaborative team between Toyota and Marquis Yachts introduced the Toyota Production System to the boat manufacturing facility to improve productivity and quality,” President Akio Toyoda said in a statement. “This allowed the Lexus "CRAFTED" philosophy of anticipatory hospitality and meticulous attention to detail to become a reality in the form of a luxury yacht. I am truly looking forward to seeing the advanced, high quality LY 650 display its beauty on the oceans across the globe. As a mobility company, we are pursuing new possibilities for mobility even on the sea." Lexus is not the only luxury automaker to hear the call of the sea: Porsche created a yacht, and there's a Bugatti Chiron sister ship along with the Mercedes Silver Arrow. Even Henrik Fisker has dabbled with yacht design.

Lexus talks LFA successor

Did you just miss out on purchasing one of the 500 Lexus LFA supercars built between 2010 and 2012? "No big deal," you're probably thinking, "I'll just wait until the next time Lexus builds a supercar." Well, we're afraid that you'll be waiting quite a long time. And by long time, we mean about 30 years.
That's according to a report from Bloomberg, which indicates that yes, Lexus is looking at a follow-up to the V10-powered, carbon-fiber-bodied LFA.
"Akio [Toyoda] believes that every generation deserves to have a car like an LFA, so we're building an LFA for the generation we have today," Lexus Executive Vice President Mark Templin told Bloomberg. "At some point, there may be another special car for another generation."