2009 Lexus Es 350 4dr Sdn on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Lexus GS F points its gaping grille at the BMW M5

A mere trio of weeks after the latest report in the slow-moving Lexus GS F rumor cycle, we have a brand new batch of spy photos of the BMW M5-fighting sedan. Looking more and more production ready - notice the more finished exhausts compared to our last round of photos - the GS F can be seen poking around what we imagine is Germany.
If the RC and RC F Coupes are any indication, it looks like Lexus will start fitting its high-performance models with a new, single-frame version of the spindle grille while a dual-frame grille will be reserved for lesser trims. Backing up that suspicion is the new single-frame grille found on this prototype, marking the first time the suspected F line styling piece has been seen on a GS F prototype.
The aforementioned staggered quad exhausts look good on the GS' rear end, while a none-too-subtle rear spoiler ups the rear's visual flair. The low-profile rubber and the multi-spoke, black wheels are nice touches that work well with the front fascia features, in addition to the new, camo'd grille and substantial brake cooling ducts.

Lexus RZ battery electric crossover teased

Lexus has dropped a teaser video glimpsing the brand's first fully electric vehicle to be sold in the U.S. Called the Lexus RZ, it features the angular styling we've come to expect from Toyota's luxury marque, but underneath the sheetmetal we're probably getting a foundation we've seen quite a bit of in recent weeks. That's because the Lexus RZ is a third version of the battery-electric crossover co-developed by Toyota and Subaru, recently unveiled as the confusingly named Toyota bZ4X (it always requires a double check of the alphanumeric sequence) and the much better named Subaru Solterra. All three are built on the e-TNGA platform that will underpin several EV models. However, the Lexus RZ signals a more significant departure from the bZ4X and Solterra, whose differences were quite limited. They looked almost indistinguishable, the only things setting them apart being a mild reshape of the front fasica and taillights, painted wheel arch cladding on the Toyota, and an option for a single-motor 2WD drivetrain on the bZ4X. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Lexus, on the other hand, seems to wear completely new sheetmetal. Right away, the lack of gray cladding around the wheel wells is apparent. There still appears to be some, but much slimmer than that of the bZ4X and Solterra. A strong character line flows from the leading edge of the front wheel arch to the rear door, where it's picked by another upturned character line leading into a blacked out C-pillar. Naturally, the front features a large Lexus spindle grille shape (there doesn't appear to be an actual open radiator intake, unnecessary for an EV) and unique headlights branded with "L" fishhook DRLs. The rear offers a much sleeker appearance as well, with slim taillights that don't droop downward into the bodywork. A solid light bar features the word "Lexus" printed across rather than the traditional L-in-a-circle logo. No details or interior images were shown, but we'd guess that the cabin is quite a bit nicer than the decent but run-of-the-mill cockpit of the bZ4X and Solterra. Lexus has stated it will not offer the single-motor option. However, its Direct4 all-wheel-drive system is a departure from Subaru's, and the Lexus is said to be capable of 402 horsepower and 442 pound-feet of torque. Those figures completely blow the bZ4X and Solterra out of the water.