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2018 Technology of the Year Award | We chat with Lexus about the LC 500h's hybrid system

Every year, Autoblog editors test dozens and dozens of the newest vehicles available, sometimes even before they're available. From those vehicles, we select the ones we think provide the most innovative technology in the industry. Then we pare the list down to the very best, test them again, and vote on our winner for Technology of the Year. This year, Lexus's multi-stage hybrid system — as tested in the LC 500h — came out ahead of the rest of the finalists. We chose the 2018 Detroit Auto Show to hand over the award to Lexus Group Vice President and General Manager Jeff Bracken. He was kind enough to sit down with Autoblog Senior Editor Alex Kierstein and Green Editor John Snyder at the Lexus stand to talk about the hybrid system, what it does, and what it means for the future of Lexus and Toyota. Check out the video above, and follow along for all our coverage from the 2018 North American International Auto Show in Detroit, where we are taking a look at all of the new cars and technology that we'll see in the near future. Perhaps the next winner of Autoblog's Technology of the Year award is sitting somewhere on the Detroit show floor. Related Video: Green Detroit Auto Show Lexus Toyota Fuel Efficiency Green Automakers Technology Technology of the Year Coupe Hybrid Luxury Performance Videos Original Video 2018 detroit auto show

Lexus RZ battery electric crossover teased

Lexus has dropped a teaser video glimpsing the brand's first fully electric vehicle to be sold in the U.S. Called the Lexus RZ, it features the angular styling we've come to expect from Toyota's luxury marque, but underneath the sheetmetal we're probably getting a foundation we've seen quite a bit of in recent weeks. That's because the Lexus RZ is a third version of the battery-electric crossover co-developed by Toyota and Subaru, recently unveiled as the confusingly named Toyota bZ4X (it always requires a double check of the alphanumeric sequence) and the much better named Subaru Solterra. All three are built on the e-TNGA platform that will underpin several EV models. However, the Lexus RZ signals a more significant departure from the bZ4X and Solterra, whose differences were quite limited. They looked almost indistinguishable, the only things setting them apart being a mild reshape of the front fasica and taillights, painted wheel arch cladding on the Toyota, and an option for a single-motor 2WD drivetrain on the bZ4X. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Lexus, on the other hand, seems to wear completely new sheetmetal. Right away, the lack of gray cladding around the wheel wells is apparent. There still appears to be some, but much slimmer than that of the bZ4X and Solterra. A strong character line flows from the leading edge of the front wheel arch to the rear door, where it's picked by another upturned character line leading into a blacked out C-pillar. Naturally, the front features a large Lexus spindle grille shape (there doesn't appear to be an actual open radiator intake, unnecessary for an EV) and unique headlights branded with "L" fishhook DRLs. The rear offers a much sleeker appearance as well, with slim taillights that don't droop downward into the bodywork. A solid light bar features the word "Lexus" printed across rather than the traditional L-in-a-circle logo. No details or interior images were shown, but we'd guess that the cabin is quite a bit nicer than the decent but run-of-the-mill cockpit of the bZ4X and Solterra. Lexus has stated it will not offer the single-motor option. However, its Direct4 all-wheel-drive system is a departure from Subaru's, and the Lexus is said to be capable of 402 horsepower and 442 pound-feet of torque. Those figures completely blow the bZ4X and Solterra out of the water.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.