2007 Lexus Es350 Sedan 4-door 3.5l V6 Ultra Luxury Pkg W/navigation on 2040-cars

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Lexus previews the concept car that illustrates its new brand vision

Lexus will start writing the next chapter in its 32-year history when it unveils a mysterious concept car in spring 2021. It hasn't revealed the design study's name yet, but it explained the model will show what's coming. Koji Sato, the company's president and chief branding officer, noted that the concept "illustrates our intentions for the future, and marks the beginning of the next generation of Lexus." He stopped short of providing additional details, but the company's plans for the future are fairly easy to decipher. Lexus isn't going to start making rifles, lawn mowers, or garage flooring; it's very likely going to electrify its range while reinventing its design language for the 2020s and adding more technology — including advanced semi-automated systems — to its cars. The dark preview image released by Lexus shows the concept car's rear end. We see a relatively low roof accented by a fin, a sculpted rear bumper that's much wider than the greenhouse, and the company's name written in a new font. While the photo asks more questions than it answers, we know that we're not looking at the electric crossover that the Toyota-owned company hinted at in December 2020 because the proportions don't match. And, we highly doubt it's the rugged, body-on-frame off-roader that's allegedly also in the works. We'll have to be patient to find out whether Lexus is planning to move away from the spindle-shaped grille that has characterized its cars for nearly a decade. Geneva's annual auto show was canceled for the second year in a row, but it should have opened its doors to the public and the press in early March 2021. Odds are the Lexus concept's online unveiling will coincide with (or at least fall very close to) the axed show's dates. Sato confirmed that Lexus will release a new car in 2021, though he didn't specify if it's related to the concept, or if it's merely inspired by it. He pledged to continue rolling out new additions to the range through 2022. Related video:

2018 Lexus LC 500 Prototype First Drive

Chief executives aren't normally as candid as Akio Toyoda was last week. At the launch of hot new Lexus LC 500 coupe at the Detroit Auto Show, the chief executive of Lexus and Toyota and grandson of the company's founder, said that he'd received letters telling him that his Lexus luxury brand cars were dull and boring and that he agreed. "I took them to heart," said this tiny and forceful boss, "and I'm ensuring that the word 'boring' and 'Lexus' will never occupy the same sentence ever again." But boring has been an ongoing problem for Lexus. And for the last year I've been involved in trying to help solve it. Let me explain. Akio has made his extraordinary "Lexus is Boring" speech before. That was five years ago on the windswept golf courses at the Pebble-Beach Concourse d'Elegance at the launch of the fourth-generation GS sedan. With its new-look spindle grille, basking-shark air intakes, and razor-edged curves, GS was the first of the new-look Lexus models, but Akio still wasn't happy. In 2011, after 11 consecutive years of premium market leadership in America, Lexus had lost it to the Germans. Mercedes-Benz, BMW, and Audi didn't just build better looking cars, but more interesting and more fun-to-drive cars. "We're not just making a coupe, we're creating a new generation of Lexus." Lexus' shtick of reliability, immaculate-quality, hybrid gas-efficiency, golf-bag trunk optimization, and specification-adjusted value didn't cut it anymore. Akio, a keen race driver and petrolhead enthusiast, knew his cars needed a dynamic shot in the arm and a smoldering love affair with right-brain desirability. In short, he wanted Lexus engineers to build a car to bring a smile to drivers' faces. A tall order, then. And one which Koji Sato, deputy chief engineer on the LC had to consider carefully. As he says: "Akio's Pebble Beach speech was the starting point; we're not just making a coupe, we're creating a new generation of Lexus." With such a brief, and Akio's legendary peppery opinions in mind, Sato came up with a radical idea. Reckoning that sometime in-house teams can look so much in-house that they become blinkered, he decided he needed to open things up and recruit a team of outsiders. So, for the last year I, along with a small team of hand-picked journalists, race drivers, and keen-driving dealers, have been part of Sato-san's 'irregular army'. Why me? It's a good question.

Lexus comes to SEMA with a wine-dispensing crossover

While some manufacturers are going neck-deep into the tuner car world for SEMA this year, Lexus is keeping it classy with a restrained lineup of cars with lighter modifications. It made sure to hit all of them though, even the tiny UX subcompact crossover. Here's the rundown: 2019 Lexus RC 350 F Sport Cross Country Custom The idea on this one was to pick up a few different modifications from different shops as it's driven across the country. Along the route it's picked up some RS-R USA springs, Vossen forged wheels with Nitto performance tires, Apexi N1-X muffler, a satin wrap and blue underglow. There's not a whole lot to it now, but Lexus says there are still more modifications to come before it hits Los Angeles. 2019 Lexus UX 250h It's still a funky-looking crossover, but Lexus tried hard to make it stand out from the rest of the bland boxes on the road. The light blue wrap combined with an Apexi N1 suspension does the trick. These subcompact crossovers tend to look even more like hatchbacks once manufacturers lower them a couple inches — all that's left is to get rid of the unsightly black plastic cladding. This one has an Apexi N1 catback exhaust too. We can't imagine that sounds too hot with the CVT transmission in the UX though. 2019 Lexus ES 350 F Sport Wine lovers, here is the car for you. Lexus used the trunk area of this ES 350 to put a wine refrigerator, wine rack and glass holder. It did that, then made the flooring of the trunk out of oak barrel wood. To keep it upscale-feeling Lexus added a subtle Artisan Spirit aero kit and Rays Engineering 20-inch wheels. The Rolls-Royce Cullinan better watch out. 2018 Lexus LS F Sport The long Lexus looks a lot racier in this gray paint and 22-inch Work wheels. An aero kit brings it all closer to the ground without actually lowering it. Gigantic six-piston Brembo brakes in front and four-piston rears are painted in yellow, and look menacing within the big wheels. Related video: