2007 Lexus Es350 Base Sedan 4-door 3.5l Fully Loaded on 2040-cars

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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

2014 Lexus IS350 F-Sport

Is A New Kind Of Lexus Hiding Under That Radical Skin?
When the now-outgoing Lexus IS generation was launched back in 2006, the company would not have been wise to bring the compact luxury sedan to be driven by journalists to a track like Driveway Austin Motorsports. Taking along a BMW 335i for comparison loops would have proved an ill choice as well.
Our own Jonathon Ramsey found the current-generation Lexus IS250 to be fairly nimble over a tightly wound autocross course, when he drove it back-to-back with the prototype version of this 2014 IS a few months ago. Our track for testing the fully realized version of the IS350 F-Sport meanwhile - again with the 2013 version along for competitive driving - was on a circuit designed to string together recreations of some of the best tracks in the world. Laguna Seca, bits of the Nürburgring and sections inspired by Imola and Ferrari's Fiorano test track all make for a far more enticing road course than you'd expect to find plunked down in a nondescript area a few miles east of downtown Austin. Critically, this environment highlighted what strides Lexus has made in the sport sedan race with its new IS.

2019 Lexus UX 250h First Drive Review | Flashy looks and smart hybrid tech

STOCKHOLM, Sweden — Lexus admittedly is late to the subcompact crossover segment, but it hopes to make up ground with the 2019 UX by offering an intriguing combination of hybrid technology and flashy design. Longer than any premium subcompact SUV rival at 177 inches, the UX's 60.6-inch height is lower than all but the Infiniti QX30 and Mercedes GLA, and it sits in the middle on width at 72.4 inches — the BMW X1 and Subaru XV are narrower, the Audi Q3 and Jaguar E-Pace wider. Those dimensions give the UX a much more hatchback/crossover feeling, rather than a boxy and upright SUV. The inline four-cylinder 2.0-liter gasoline engine teams with two electric motors to produce 175 horsepower channeled through an electronically controlled continuously variable transmission. The hybrid offers electric all-wheel drive with a dedicated electric motor generator integrated into the rear differential. Despite the crossover looks, Lexus never suggests the UX is a proper off-roader. On-road it does feel a little more solid, and promises more traction on slippery surfaces off-road. The U.S. market gets a strictly gasoline-fed option too, in the UX 200. It's powered by a 2.0-liter 169-horsepower four-cylinder engine paired to Toyota's new direct-shift CVT transmission and front-wheel-drive only. Economy figures are still to be finalized, but Lexus estimates 33 combined mpg for the UX 200, with the all-wheel-drive 250h expected to achieve 38 mpg combined. Related: 2019 UX is the most affordable Lexus In Europe, the UX will be sold alongside the now-aging CT hatchback, despite rumors the CT is on its way out (it's already been axed in the U.S.). But the UX is by far the superior vehicle. The CVT in the Lexus UX is better and doesn't whine like the transmission in older versions of the CT. The UX also handles way better, even though for most customers its environmental credentials, keen running costs and distinctive design are more likely to factor into the buying-decision process. The UX's cabin is a welcoming space. It's smart, logical and less cluttered than the larger NX. Material quality is excellent and original in places too — the optional dashboard covering akin to textured Japanese washi paper is a good example — and Lexus is stressing the brand's superior craftsmanship, called Takumi, throughout its range. Unfortunately, the interior is hamstrung by the laptop-style touchpad for the infotainment screen (7-inch is standard, 10.25-inch on F-Sport trim).