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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus resurrecting SC name for big, expensive coupe

Lexus is preparing the SC nomenclature for its third act, after the first bombshell SC coupe from 1991 and the second, Desperate Housewives hardtop convertible evolution from 2001. The brand is aiming again for something that makes a deep mark, with rumored specs pointing to a large, heavy, powerful coupe that will square its spindle grille up against the Mercedes SL and BMW 6 Series. It will be built on the frame of the next-generation LS sedan, and Automobile says internal combustion motivation will come in three flavors. The starter will be a juiced-up version of the company's 5.0-liter, naturally aspirated V8, the one that currently makes 467 horsepower in the RC F. Stepping up from there will be some kind of hybrid powertrain good for around 500 horsepower; last year Motor Trend wrote that the hybrid would be based around a V6 ICE with Toyota's coming "multi-hybrid" system. The top step will be a twin-turbo version of the V8 that could exceed 600 hp. Early reports of dimensions have it at 185 inches long, 75 inches wide, and 53 inches tall. It is expected to use the world's first application of a ten-speed automatic transmission. It'll also get the RC F's torque vectoring mechanism for the rear-wheel-drive setup, though Car and Driver says an all-wheel drive option "might be added later." Aluminum and carbon fiber components will help manage weight. Its design will be inspired by the LF-LC concept, and right now its pricing is as murky as its looks. C/D posits an MSRP from $80,000 to $95,000, Automobile figures it will go "past the $100,000 mark," and MT pegs the situation at $150,000. All agree, however, that it will join the retail pipeline as a 2017 model.

Lexus exploring PHEV, full EV and fuel cell versions of LS flagship

After four years of rumors about a Lexus LS powered by a hydrogen fuel cell, the chief engineer of the flagship sedan says the carmaker's working on even more options. Toshio Asahi told Australia's GoAuto that three alternative powertrains — plug-in hybrid, full electric, and hydrogen — are "all on the table" for consideration. Asahi wouldn't give any timeframes, but whenever they arrive, additional drive options would fill out the LS range to better contend with the Germans. Years of reports predicted this fifth-generation LS would get hydrogen power. A Motoring article at the end of 2014 forecast a fuel cell LS to arrive by 2017. In 2015 Japan's Nikkei newspaper reported that Lexus was considering a fuel cell option to arrive in 2020, around the time of the Tokyo Olympics. Later that year, at the Tokyo Motor Show, Lexus showed off the LF-FC concept, powered by a cell and stack arranged for "optimum front-rear weight distribution for a sporty saloon." GoAuto said that during that show, a Lexus executive said an FCEV powertrain would end up in production "sooner than you think." The following year, Autocar reported we'd see a production version of the LF-FC "on sale before 2020" as a replacement for the LS, and last year, Lexus trademarked the name "LF-FC Concept." The intel gets murkier regarding plug-in hybrid and full electric versions. We now know Lexus is working on a more powerful hybrid system. The current hybrid produces a total system 354 horsepower and 258 pound-feet of torque using the same 3.5-liter V6 in the standard car as a base, though the standard car adds two turbos for 415 hp and 442 lb-ft. The coming hybrid will likely use the twin-turbo setup and could achieve two important ends: Smoothing out noted issues of powertrain refinement, and at least matching the power specs of Mercedes-Benz and BMW flagship plug-in hybrids. That hybrid LS would still miss out on the all-electric driving of its rivals. If there really is an LF-FC coming in the next two years, it would seem a perfect time to retire the conventional hybrid and introduce a plug-in version embodying the velvet sophistication Lexus is known for. The battery electric LS is a big question mark outside of Lexus HQ. Last year Toyota announced a breakthrough in solid state battery technology, the carmaker announcing it wanted such batteries on the market by 2022.