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Lexus exec says he still fields complaints about the spindle grille

When Lexus debuted its spindle grille on the GS sedan and trademarked the design back in 2012, it was a sure sign the look was here to stay. It started making its way through the lineup, and now five model years later, it's on all Lexus vehicles. The one thing everyone can all agree on is, it's bold. And Lexus has doubled down on the design with the LF-1 Limitless Concept on display at the Detroit Auto Show. Some people surely think nothing of the grille. Others have equated it to a cartoon character, a beard trimmer, or a baleen whale scooping up krill. In one harsh, perhaps apocryphal criticism, a design professor is said to have likened the spindle to the mouth of the titular hunter-alien in the "Predator" movies. In a much more admiring spacefaring comparison, our Antti Kautonen said the grille of the LF-1 Limited Concept mimics a "Star Wars" ship's shift into hyperspace. That's a fitting analogy for the stunning and futuristic LF-1, which might be the single most dramatically styled vehicle at the North American International Auto Show. A couple of years ago, Toyota chief designer — and head of Lexus — Tokuo Fukuichi defended the spindle in a Reuters interview, saying "sexy" was a goal of the design, and dismissing complaints by saying, "Even polarizing designs, you get used to them after a while." That defense was "a while" — three years — after the new look caused an uproar at a 2012 Toyota stockholders' meeting, where some shareholders complained. Now it has been a while longer, and a Lexus executive says the spindle grille has continued to divide Lexus customers. Jeff Bracken, Lexus group vice president and general manager, told Carbuzz on the sidelines of the Detroit show last week that longtime repeat customers still can't get their heads around whatever it is the car seems to be getting its mouth around. "I'll be very transparent. It's our signature grille. Some of our models have a more expressive signature grille than others. The folks that look at it as somewhat polarizing would be, for the most part, the folks that have been with us since the beginning. In fact I'll take phone calls from some of these owners and will literally spend 45 minutes to an hour on the phone with me just expressing how disappointed they are," Bracken said. Bracken has actually been saying almost the exact same things about the grille for years — both to upset customers and to automotive journalists — for example, to Forbes in 2014.

Volkswagen's latest ad is not subtle | Autoblog Podcast #509

On this week's podcast, Mike Austin and David Gluckman are joined by special guest James Riswick, who has been driving a lot of new cars lately. All of them are discussed, plus a few more from Mike and David, and Mike rants a bit about a new VW Atlas commercial. The episode wraps up with the traditional doling out of Spend My Money buying advice, during which David briefly goes out into left field. (He's back now, don't worry.) The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #509 Topics and stories we mention GMC Sierra HD Mazda MX-5 Miata RF Mazda CX-5 Honda CR-V vs. Mazda CX-5 Mini Countryman Honda Clarity Fuel Cell Ford F-150 Raptor Lexus RC 200t VW Atlas "Luv Bug" commercial Used cars! Rundown Intro - 00:00 What we're driving - 02:43 Ad of the week - 41:40 Spend My Money - 49:14 Total Duration: 56:27 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Marketing/Advertising Podcasts Ford GMC Honda Lexus Mazda MINI Volkswagen mazda cx-5 ford f-150 raptor gmc sierra hd volkswagen atlas mazda mx-5 rf lexus rc 200t

Ford, Toyota clean up in Best Car For The Money Awards

The U.S. News Best Cars for the Money Awards picks winners by looking at the average transaction price, five-year total cost of ownership, the regard a car has from the automotive press, reliability figures from J.D. Power and Associates and safety data from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. The result, according to the magazine, is "the best combination of critical acclaim and long-term value."
Ford nabbed six of the 21 categories that received awards this year, the Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge getting trophies. Toyota and its Lexus and Scion sub-brands took another five, the Tacoma and Tundra owning the two categories given to pickup trucks. The other ten awards were split between Honda with three, Buick with two, and one each for Subaru, BMW, Hyundai, Chevrolet and Mazda.
Follow the link to see all the winners and read about why they were chosen.