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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

2016 Lexus IS 200t Quick Spin

When Lexus revamped its IS sedan for the 2014 model year, the car polarized in terms of design, and offered bipolar driving experiences, trim to trim. The entry-level IS 250 used a 2.5-liter V6 that felt like a lightweight for the segment. The stronger 3.5-liter six, especially when tied down to a car with the F-Sport package and subsequent handling improvements, was more of a sporting thing. Thankfully, Lexus has replaced the base powerplant for the IS with an up-to-snuff turbo 2.0-liter four. I drove the newly christened IS 200t for a week – with that enhancing F-Sport pack – and found it to be a vast improvement. Modest-budgeted buyers with eyes for Lexus' edgy styling seem to be in good hands. Driving Notes If the "200t" part of the model name looks familiar, you've probably seen it affixed to the rear end of Lexus' new NX small crossover. Of course the IS is lighter than its crossover sibling. Meaning the directly injected turbo engine's outputs of 241 horsepower and 258 pound-feet of torque are more thrilling in this application. At more than 3,500 pounds, the IS 200t still isn't exactly rapid – Lexus rates the 0-60 time at 6.9 seconds – but the torque pop is enough to jet around town authoritatively. Being a newly minted engine and a Toyota-brand product, you'd expect the IS 200t to be class-leading (or right there) in terms of fuel economy, too. With ratings of 22 and 32 miles per gallon, city and highway, it isn't. Both the BMW 328i (22 City / 34 Highway) and the Mercedes-Benz C300 (25 City / 34 Highway) do better, and while making similar power. The eight-speed automatic transmission is quite well suited for the brand and the car, I'd say. It mostly stayed out of my way, while in D, shifting unobtrusively during normal driving. The paddle-shift option is great for the occasional flights of motive fancy, but it's not lightning-quick, nor super engaging. Handling is nippy with the F-Sport package, at least within the normal boundaries of public roads. The car stays neutral and flat under cornering loads, and the front end feels rather light and quick to turn in. Of course, take the same corners more aggressively, and you'll feel the car default to understeering, with power cut on exit until all four wheels are fully set and gripping. Don't expect to slide the IS around, in other words. The chunky steering wheel feels good in the hand, and doesn't have the unsettling lightness I remember from the last-generation IS 250.

Lexus LF-30 Electrified Concept announces the brand's entry in EVs

The star of the Lexus booth at the biennial Tokyo auto show is an extremely futuristic concept named LF-30 Electrified that previews the firm's cars could look like — and be powered by — in 2030. The LF-30 Electrified uses clever technology to take Lexus into the electric vehicle segment for the first time. Lexus has leveraged parent company Toyota's expertise in the field of hybrid powertrains to become one of the industry's pioneers in the segment, but it has always shunned fully electric drivetrains. The LS-30 signals an about-face. Drawing on lessons learned while designing hybrids, engineers developed a 536-horsepower drivetrain that consists of a mammoth, 110-kilowatt-hour lithium-ion battery pack and four in-wheel electric motors that can deliver front-, rear-, or all-wheel drive. Don't let the press images fool you; the LS-30 is huge. It's nearly as long as the firm's LS flagship sedan, closer to a Chevrolet Suburban in width, and it weighs almost 5,300 pounds. It can nonetheless reach 60 mph from a stop in 3.8 seconds, and it can travel for up to 310 miles on one charge according to the overly optimistic WLTP testing cycle. Those figures might be irrelevant, because the driver can become a passenger by turning on the on-board autonomous technology and letting it worry about how quickly to accelerate, and when to charge. There's even a drone that Lexus calls an Airporter that autonomous transports luggage, for example, from in front of the owner's house directly to the car's trunk. Odds are you won't even need to tip it. Traveling in the LF-30 feels different depending on where you're sitting. The driver experiences a new concept Lexus calls Tazuna that draws inspiration from how a rein can create a mutual understanding between a horse and a rider; it sounds similar to what Mazda aimed for with the Miata, which famously channeled Jinba Ittai, or horse and rider as one, but it's a completely different take on it. The driver can adjust the stereo or dial a destination in the navigation system without taking his or her eyes off the road thanks to steering wheel-mounted switches and a large head-up display. The driver feels a lot like a jet fighter pilot, then. The passenger, on the road hand, is traveling first-class thanks to a seat inspired by high-zoot air travel, and a gesture-controlled screen. The rear seats recline, and the folks sitting in them can watch movies on a voice- and gesture-controlled glass roof called SkyGate.