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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

This 'tattooed' Lexus UX is the first of its kind, and we love it

Lexus commissioned the first “tattooed” car ever, and itÂ’s chosen the UX as the tattoo artistÂ’s canvas. Art cars and special projects catch our eye sometimes, but this particular project is one of the most intriguing works of art on a car weÂ’ve seen in a long time. The process that tattoo artist Claudia de Sabe went through to translate her vision onto the UX is what weÂ’re really interested in here. Since the UX is obviously a metal car, de Sabe needed to use a Dremel tool to drill away the blank white surface paint, exposing the bare metal underneath. Those painstakingly drilled lines were used as the pattern for the art taking shape. She had to be unerringly precise in her work. After all, thereÂ’s no magic eraser for drilling into a carÂ’s metal body panels. Spending that much time free-drawing with a Dremel is intensive and demanding work, too. Comfortable positions are hard to come by, and a slip could be disastrous. After the pattern was drilled in, de Sabe switched to car paint and brushes. The koi fish and waves were painted on by hand, and then finally, de Sabe used gold leaf to create highlights in the paint and give it a stronger 3D effect. To protect the artwork, a layer of lacquer was applied, making it possible to drive this UX on the road. From the planning stages to the finished product, Lexus says it took six months. The in-studio work from de Sabe (and her tattoo artist husband who assisted her work) took place over five eight-hour days. “My main inspiration for the design of the car was just all the beautiful artwork that IÂ’ve seen in Japan, in the temples, ukiyo-e prints, all of that artistic background,” de Sabe says. Tattooing a car isnÂ’t cheap either, as Lexus estimates this bespoke work would cost “upwards of GBP120,000” (about $140,000). Lexus made a video featuring de Sabe explaining her work and showing the “tattooing” in progress. ItÂ’s worth a quick watch, so check it out below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus LS mid-cycle refresh to restore V8-powered LS 600h hybrid?

When Lexus launched the fifth-generation LS at the end of 2017, the Japanese luxury maker predicted its once-brand-defining sedan would sell 12,000 units per year in the U.S., a threshold the model hadn't reached since 2010. The LS managed 9,301 transactions here in 2018, its first full year on sale, falling back to 5,528 units in 2019. Through the first three coronavirus-affected months of this year, Lexus dealers have sold 801 LS sedans, compared to 1,404 units in Q1 2019. There's a mid-cycle refresh supposedly due for release in the fall of 2021, and the June issue of Japanese magazine Mag-X (translated), via Lexus Enthusiast, claims we're due for a couple of big surprises that could jolt the sales figures. The first shock is that Lexus is supposedly bringing back the LS 600h moniker for an LS with a V8 hybrid powertrain.  Lexus debuted the LS 600h L in 2007 for the 2008 model year, retiring the hybrid trim in 2016. Its heart was a 5.0-liter naturally aspirated V8, and when combined with an electric motor, combined output came to 439 horsepower and 385 pound-feet of torque. The fifth generation introduced the LS 500h that switched to a naturally aspirated 3.5-liter V6, producing a combined 354 hp and 369 lb-ft., taking second place in output to the twin-turbo V6 in the non-hybrid LS 500 with 416 hp and 442 lb-ft. If Lexus were to double back to a V8 after experimenting with a V6 hybrid for four years, some question which V8 would get the nod. The old V8, codenamed 2UR-FSE and still in use in the Lexus LC as the 2UR-GSE, dates back 14 years and is scheduled to retire in two years when the LC-F introduces Lexus' new twin-turbo V8. According to leaked dealer information, that's the same year Toyota and Lexus will stop offering V8 engines in any model with an MSRP under $90,000. Toyota has shied away from turbocharged hybrids, but the next-generation Tundra could change that if rumors of the 3.5-liter twin-turbo V6 i-Force Max engine come true. A twin-turbo V8 LS hybrid would rocket the model back to the top of the range in performance and price, and we could see it breaking the "F" seal on the LS lineup, since it would run counter to everything the German competitors are doing with their standard flagship sedans. Or Lexus could remove the turbos for a better compromise of potency and frugality.