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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

The Lexus LC 500h has a four-speed auto and that's a good thing

Lexus is sharing some powertrain details on the LC 500h ahead of the big hybrid coupe's debut in Geneva. Its new gas-electric setup strays from Toyota's tried-and-true system found in everything from the Prius to the Lexus GS. It's called the Multi Stage Hybrid System that's designed for performance vehicles, and it has an antiquated-sounding piece of equipment buried deep inside that's supposed to make it more enjoyable to drive. The basics: In the LC 500h, its first application, the Multi Stage Hybrid System will consist of a 3.5-liter V6, a hybrid transmission, and a lithium-ion battery pack. The hybrid transmission has an electric motor for motivation (and we're guessing a second for charging) and a four-speed automatic mounted to its rear, which either means inside or aft and in series. Why add ancient tech to a new hybrid system? Lexus says it preserves the connection between throttle input and engine speed that gets lost in a CVT. And while four seems like an insignificant sum in the face of nine- and 10-speed autos, remember that it is an infinite increase in gear count compared to CVT-packing hybrids. Toyota has been using versions of the Hybrid Synergy Drive system since the first Prius debuted in 1997, and the same system is sold under the Lexus Hybrid Drive banner in most of the luxury brand's offerings. These systems use what Toyota calls an e-CVT – two electric motors paired with a planetary gearset. This lets the engine and electric motors share the job of propelling the car – one motor handles charging of the battery and the other is primarily used to drive the wheels but can also recoup energy through regen. Like a conventional CVT, the planetary gearset arrangement allows the gas engine to run at its optimal engine speed when called upon for motivation and/or charging. But that doesn't make for the most exciting or familiar driving experience, as it affects both power delivery and the sound of the power being delivered. This is where the four-speed auto comes in. Based on the limited details Lexus has shared, our hunch is that the hybrid transmission will meld some form of the existing Lexus Hybrid Drive system with two more planetary gearsets, or the basic guts of a four-speed auto. This will provide the four fixed ratios and the feeling of actual shifting gears – because there will be actual gears shifting.

Lexus reportedly debuting a trio high-performance, V8-powered F models

The V8 engine may not be long for this world, but before it disappears forever Lexus may give it a proper sendoff with a trio of eight-cylinder F cars. If reports out of Japan are true, Lexus is working on high-performance F variants of the IS and LS sedans, as well as the LC flagship coupe. The story comes form Japan's Best Car magazine, which claims the Lexus IS F will soon be making a return. Based on the updated 2021 Lexus IS, it will run an up-tuned engine that puts out 474 horsepower and 395 pound-feet of torque. That's a 58-horse and 24-lb-ft increase from the last IS F. To be honest it would be a bit surprising to see an IS F at this point, as the previous, third-generation IS skipped an F version. And since the 2021 IS sedan is based on that same platform, it seems Lexus would have introduced an IS F successor much earlier if one was in the cards. As much as we would love to see the IS F return, we won't hold our breaths for this one. Still, an IS F would be nothing, shock-wise, compared to what comes next. Best Car says Lexus will introduce an LS F to go up against the Mercedes-AMG S 63 and BMW M760Li. Power would come from a new 4.0-liter twin-turbo V8 making 661 hp and 480 lb-ft of torque. If true, this would drastically counter the LS's mission of smooth luxury that's been its raison d'etre since 1989. Out of the three, the car that makes the most sense to us is the LC F. It's been rumored for quite a while. We even saw spy shots of the car testing in 2018, but then came chatter that the car was canceled due to the COVID-19 pandemic. According to Best Car, it's back on (or was never canceled) and will share a mill with the LS F. The report also says that all three cars have sport suspensions and chassis improvements that properly harness the power of these engines. Lexus has proven it can build compelling high-performance cars like the IS F and GS F, which were far better than what their sales numbers indicated. Furthermore, the Lexus V8s themselves are machines of engineering beauty, amazing throttle response and glorious sound. Naturally, we'd welcome any of these cars, even as we take the article with a massive grain of salt. Related Video: