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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Lexus reportedly debuting a trio high-performance, V8-powered F models

The V8 engine may not be long for this world, but before it disappears forever Lexus may give it a proper sendoff with a trio of eight-cylinder F cars. If reports out of Japan are true, Lexus is working on high-performance F variants of the IS and LS sedans, as well as the LC flagship coupe. The story comes form Japan's Best Car magazine, which claims the Lexus IS F will soon be making a return. Based on the updated 2021 Lexus IS, it will run an up-tuned engine that puts out 474 horsepower and 395 pound-feet of torque. That's a 58-horse and 24-lb-ft increase from the last IS F. To be honest it would be a bit surprising to see an IS F at this point, as the previous, third-generation IS skipped an F version. And since the 2021 IS sedan is based on that same platform, it seems Lexus would have introduced an IS F successor much earlier if one was in the cards. As much as we would love to see the IS F return, we won't hold our breaths for this one. Still, an IS F would be nothing, shock-wise, compared to what comes next. Best Car says Lexus will introduce an LS F to go up against the Mercedes-AMG S 63 and BMW M760Li. Power would come from a new 4.0-liter twin-turbo V8 making 661 hp and 480 lb-ft of torque. If true, this would drastically counter the LS's mission of smooth luxury that's been its raison d'etre since 1989. Out of the three, the car that makes the most sense to us is the LC F. It's been rumored for quite a while. We even saw spy shots of the car testing in 2018, but then came chatter that the car was canceled due to the COVID-19 pandemic. According to Best Car, it's back on (or was never canceled) and will share a mill with the LS F. The report also says that all three cars have sport suspensions and chassis improvements that properly harness the power of these engines. Lexus has proven it can build compelling high-performance cars like the IS F and GS F, which were far better than what their sales numbers indicated. Furthermore, the Lexus V8s themselves are machines of engineering beauty, amazing throttle response and glorious sound. Naturally, we'd welcome any of these cars, even as we take the article with a massive grain of salt. Related Video:

2022 Lexus LX 600 starts at nearly $90,000

Lexus unveiled pricing for the 2022 LX 600 SUV by uploading the new truck's configurator. Financially, there's good news for American shoppers who want the 300-series Toyota Land Cruiser but can't have it: the LX 600 isn't much more expensive than the outgoing Toyota. Last year's two-row, entry-level Land Cruiser started at $85,665 after destination. The entry-level, two-row 2022 LX 600 starts at $88,245 after the $1,345 destination fee — which has gone up by $50 — an increase of $2,580, but for the completely new model with additional luxury trimmings. The price difference is even less between LX generations, with the new one costing a scant $470 more than the 2021 LX 570. Pricing for all five trims is below. Base: $88,245 Premium: $96,345 F Sport: $102,345 Luxury: $104,345 Ultra Luxury: $127,345 All trims sit on the same TNGA-F body-on-frame chassis as the Land Cruiser and are powered by a twin-turbo 3.5-liter V6 making 409 horsepower and 479 pound-feet of torque. Power goes to all four wheels through a ten-speed automatic transmission. The Lexus features adjustable ride height and suspension stiffness. The former adjusts automatically between low for easier access, normal for pavement driving and two lifted heights for off-roading. And to assist with off-roading, the Lexus gets Crawl Control off-road cruise control, multiple terrain modes including an automatic one, and surround cameras that even show under the truck to help avoid banging together rocks and vulnerable parts of the car. Inside, the dual-screen infotainment system features a 12.3-inch upper touchscreen that handles audio, navigation and other vehicle settings and information displays. The lower 7-inch touchscreen is mainly used for climate control and comfort settings. The interface and operating system for the infotainment is the same system that made its debut in the completely redesigned Lexus NX. In our experience, it's a massive improvement over past Lexus systems, though not quite a class-leader. The base model comes with two rows and seating for five. The Premium adds a third row for seven-person seating and offers more package options like the 25-speaker Mark Levinson audio system. The new F Sport trim sports telltale exterior signs like a black mesh grille and 22-inch forged aluminum wheels. Mechanically, it's upgraded with a limited-slip differential, sport-tuned adaptive dampers and an exclusive rear stabilizer bar. Luxury boasts finer leather and audio.