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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Houston repair shop disappears and takes man's Lexus with it

A man in Houston, Texas, is out his sweet new Lexus after the small-time repair shop he took it to just up and disappeared along with his car last month. According to KPRC, Randy Exom purchased a Lexus ES300 back in November and immediately took it to On Site Auto Repair in Northwest Houston to deal with some used car issues. To pay for the work, Exom set up a bi-weekly payment plan with the shop's owner. This arrangement worked out fine until January 19, when Exom showed up to make his payment and discovered that the shop had disappeared. "Everything was going fine up until I came there to make a payment and there was an eviction sign posted, sign on the door, and the regular cars that were in the lot weren't there anymore," Exom told KPRC. Eventually, he was able to reach the shop's owner to get an explanation but it wasn't the one he wanted. "I gave him a call and I said, 'Hey, there's an eviction notice here. Did you move?' He said, 'Yeah, I'm at 59 and Little York now." The fact that the owner didn't give him an exact address raised some alarms, and upon further review it seems that Exom's suspicions were justified. It turns out that the shop's owner, Shawn Gee, has a history of shady automotive dealing. Last fall, KPRC reported cases of cars going missing from a shop at 59 and Little York. That shop, which is now closed, was owned by Gee's brother. On February 10, Exom finally found his car in an impound lot with the rest of the cars from Gee's shop nearly a full month after it went missing. He told KPRC that the impound lot wants $800 to release his car. He told reporters that he wished Gee had called him and worked the situation out like a real businessman. "My thing is my car was in your possession and you should have made some type of contact with me and say, 'Hey this is what's going on, sir,'" he said. KPRC reached Gee by phone on February 10 and he declined to give an on-camera interview. He did confirm the eviction and said that he was working with customers to get their impounded vehicles back. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: KPRC Auto News Weird Car News Lexus houston impound

Lexus GS production and sales halted in Europe

We last wrote about the Lexus GS one year ago to editorialize about the rumored death of the luxury brand's sports sedan. Now, Dutch outlet AutoRAI claims to have gotten confirmation from Lexus Europe that the automaker stopped taking orders for the GS in March, and will cease production of the Euro-spec model in April. In keeping with last year's speculation, AutoRAI reports the next-generation, front-wheel-drive ES will fill the role of the rear-wheel-drive GS there. What this means for the GS in the States? We sill don't know. But we do know that the ES moved 51,398 units here last year, compared to GS sales of 7,773. Those numbers represent double-digit declines compared to 2016, when the sold ES sold 51,398 units and the GS sold 14,878. In August 2017, spy photographers caught the 2019 ES testing with the Audi A6 and Mercedes-Benz E-Class, hinting the coming ES has grander aspirations than being a florid Toyota Avalon. That still wouldn't make the ES a pure replacement for a sporty rear-drive sedan, but are there enough GS buyers for Lexus to care? Last October, Car and Driver reported that Toyota's Gazoo Racing brand was working on a new GS F, but C/D couldn't tell if Gazoo meant a new model or the current one. Last June, Lexus Australia head Peter McGregor refuted the death of the GS. When asked if dealers were interested in both the ES and GS, McGregor responded, "I think what dealers like is a full line-up... that meets the market requirement in every key segment." Making clear that he couldn't speak on future product, McGregor also commented, "I think [a new GS] would still be a four-door sedan in terms of its application, but the exterior styling may appear to be more liftback." The third-gen GS struck a fastback profile, and you could see the new LS as a modern evolution of that old GS design. A member at the Lexus Enthusiast fan forum has found that the the next GS, internally codenamed 300B, still shows up in industry databases alongside the date "SOP [Start of Production] Q2 2019." Throwing money at an updated GS F wouldn't make sense for a doomed sedan. Could the GS reappear as a four-door coupe? Certainly, if for no other reason than that Lexus needs something to fill the slot between the $38,950 ES and the $75,000 LS.